Manager, Marketing

ABOUT COOLIT SYSTEMS INC.

Founded in Calgary, Alberta in 2001, CoolIT Systems is the leading Direct Liquid Cooling technology provider for data centers, supercomputers, and desktop computers. We design and manufacture solutions used by the largest tech companies globally.

Recognized as one of “The Americas’ Fastest Growing Companies 2023” by Financial Times and honored with the Deloitte Fast 50 Clean Technology award in 2022, as well as the Deloitte Fast 500 distinction in both 2021 and 2022, CoolIT's rapid growth is capturing global attention.

As demand for generative AI, high performance computing and cloud solutions rapidly expands, there has never been a more exciting time to join our team.

WHAT YOU’LL DO:

Role:

We seek an experienced, results-oriented Product Marketing Manager to lead the development and execution of product marketing strategies for CoolIT’s data center liquid cooling products and services. Reporting to the Marketing Director, this role is critical in connecting Product, Business Development and Engineering teams with the market to drive revenue growth. The ideal candidate will have a proven track record of translating technical product features into value propositions that resonate with customers and driving marketing programs to deliver outstanding results.

Responsibilities:

Product Positioning and Messaging

• Create compelling product messaging that communicates CoolIT’s products' value to server hardware and data center customers, as well as global technology partners.
• Ensure consistency in messaging across all marketing, sales and partner channels.

Content Development

• Create sales enablement materials like datasheets, brochures, presentations and case studies.
• Develop and collaborate with internal subject matter experts and outside content creators to develop content such as whitepapers, blogs, videos and other assets to drive demand.
• Engage and learn from the Product, Engineering and Data Center Professional Services teams to develop a deep understanding of our hardware and services.

Product Launch Strategy & Execution

• Develop and execute comprehensive go-to-market strategies for product launches and updates.
• Define target customer segments and ensure positioning resonates with their needs and challenges.
• Collaborate with Product, Engineering, Marketing (events) and external partners to create compelling product displays for tradeshows and other events.

Sales Enablement

• Develop sales tools, presentations, and training to empower the sales team to communicate product value effectively.
• Collaborate with Business Development to gather feedback and iterate on messaging and positioning.

Market & Competitive Intelligence

• Stay current on industry trends, competition, and emerging technologies in data center cooling.
• Use insights to inform and refine product messaging and differentiation/product positioning and inform product development.
• Provide market insights and customer feedback to guide product development and innovation.

Performance Tracking

• Monitor and analyze key metrics to measure the success of marketing initiatives.
• Provide regular reports and recommendations for optimization.

Support

• Take part in sales and marketing activities, including travelling (international travel up to 15%) for industry events and client meetings.

WHO YOU ARE:

Basic Qualifications:

• Bachelor’s degree in Marketing, Business, Engineering or a related field (Master’s degree or MBA is a plus)
• 5+ years of experience in product marketing, product management or technical marketing, preferably in a B2B environment.

Preferred Attributes:

• Strong technical background, with experience in computer hardware, data center infrastructure, cooling systems or related fields.
• Experience working closely with product management teams.
• Certification in product marketing or related fields

Skills:

• Strong storytelling and communication skills, with the ability to translate technical features into customer benefits.
• Proficiency with marketing tools (e.g., HubSpot, Marketo), analytics platforms (e.g., Google Analytics, Tableau) and Microsoft Office tools such as Word, Excel, PowerPoint, Teams and Outlook.
• Strategic thinker with a demonstrated ability to develop and execute complex business plans and initiatives.
• Strong analytical and writing abilities; can work effectively under time constraints and deliver results by critical deadlines.
• Excellent communication and collaboration skills.
• Passionate about new technologies.

WHY COOLIT?

We strive to be an employer of choice and as such we believe in rewarding our employees with career and development opportunities that will maintain and strengthen our culture while aligning to our vision and values.

• We are a company that is full of vibrant, innovative people who love what we do. Our comprehensive benefits package includes:
• Vacation and flex days, and paid company-wide shutdown during the holiday season.
• Comprehensive benefits including Dental, Drugs, Optical, Paramedical and Health Spending. These costs are covered by CoolIT and are enacted from your first day.
• Dress for your day – in a casual yet professional environment.
• Retention rewards like “The Big Coffee Break” that reward tenure with additional vacation time and a monetary bonus.
• Employee ownership program.

We thank every candidate in advance, however, only those selected for an interview will be contacted.

Successful candidates for this position will be required to undergo background checks including criminal records check and education.