Sales Development Representative

Cooledge Lighting

Cooledge Lighting

Sales & Business Development
Richmond, BC, Canada
Posted on Thursday, June 8, 2023

Sales Development Representative

Richmond, BC

Company Overview:

Cooledge is leading a new revolution in lighting. We are the company that changed the paradigm of the light source by introducing flexible LED light sheets that deliver high quality illumination in a form factor that is seamless, adaptable, and scalable when compared to traditional lamps.

Now Cooledge is changing the paradigm of the luminaire from traditional points and lines to large-scale luminous ceilings that deliver a unique immersive illumination experience.

Cooledge has delivered innovative illumination products to customers worldwide and supports a global sales channel of direct sales, distribution partners and manufacturer’s representatives.


Position Overview:
Cooledge Lighting is a fast-growing immersive lighting company, committed to providing innovative solutions to our clients. We are currently seeking a dedicated and experienced Sales Development Representative to join our team. The ideal candidate will have a proven track record in identifying and qualifying new business opportunities, as well as building and nurturing relationships with potential clients. Having prior national or global account experience is a plus.



  • Develop and execute lead generation strategies to identify and qualify new business opportunities, targeting both existing and potential clients.
  • Conduct research on target markets, industries, and companies to identify key decision-makers and gather relevant contact information.
  • Utilize various lead generation tools and platforms, such as LinkedIn Sales Navigator, CRM systems, and coordinated efforts with our marketing team’s campaigns, to source and engage with potential clients.
  • Collaborate with the sales and marketing teams to create and optimize outreach campaigns, including email sequences, social media engagement, and content marketing initiatives.
  • Maintain accurate and up-to-date records of leads, prospects, and opportunities in the CRM system, ensuring data integrity and efficient reporting.
  • Continuously analyze and optimize lead generation efforts, providing regular reports and insights to the sales and marketing teams to drive improvements and achieve targets.
  • Recommend or possibly attend industry events, webinars, and networking opportunities to build relationships and expand the company's reach.
  • Conduct cold-calling campaigns to engage with potential customers and nurture leads through the sales funnel.
  • Work closely with sales and marketing teams to ensure seamless communication and alignment of lead generation efforts.
  • Schedule and coordinate meetings between potential clients and sales representatives, ensuring a smooth handover of qualified leads and facilitating the sales process.



  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 3-5 years of experience in lead generation, business development, or a similar role, preferably in the architectural product, construction, or enterprise sector.
  • Proven track record of achieving lead generation targets and driving new business opportunities.
  • Strong understanding of lead generation tools, techniques, and best practices, including CRM systems, email marketing, and social media platforms.
  • Excellent research, analytical, and problem-solving skills, with the ability to identify, qualify, and convert potential clients and opportunities.
  • Understanding of how to leverage contacts within organizations to reach decision-makers
  • Exceptional communication and interpersonal skills, written and verbal, with the ability to build and maintain relationships with clients, colleagues, and industry professionals.
  • Highly organized and detail-oriented, with the ability to manage multiple tasks and priorities simultaneously.
  • Self-motivated and results-driven, with a strong desire to contribute to the growth and success of the company.
  • Ability to work effectively with sales and marketing teams to achieve common goals.
  • Grit, stamina, and persistence despite facing rejection.
  • Eagerness to learn.


Beyond the basics, what will make you successful:

  • Extreme Curiosity - you ask “why” 3-5 times to understand the root cause of objections and customer pain points.
  • Initiative & Persistence - You are the front-line of sales and face more rejection than anyone else. Our teams drive past initial “no’s” and build momentum with high volumes of intentional activity.
  • Ownership - you follow up on deals and operate independently to identify and solve, or recommend solutions, to problems. You are scrappy and motivated to get things done instead of ‘passing the buck’.


Contact Details:

Cooledge offers a competitive compensation package and a business culture which rewards performance. For additional information on our company, please visit our website at

If you are interested in this position, please forward a resume and cover letter to Please ensure to include the job title in the subject line.

Note: We would like to thank everyone who applies, but only those applicants under consideration will be contacted. Thank you very much for your interest in Cooledge Lighting.

No telephone or agency solicitations please!