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Director of Growth Marketing

ContactMonkey

ContactMonkey

Marketing & Communications, Sales & Business Development
Toronto, ON, Canada
Posted on Nov 29, 2024

Hey there! We’re ContactMonkey 👋

Our mission? To power measurable employee engagement worldwide. And we’d love for you to join us!

Imagine being part of a team of brilliant minds, all shaping the future of workplace communication. Here at ContactMonkey, we’re not just sending out traditional emails with our internal comms software; we’re changing the way companies connect and communicate with their people. Brands like IKEA, Roku, KMPG, and countless others are using our solution to transform employee engagement.

Our all-in-one platform—featuring a drag-and-drop email builder, engagement tools, and analytics—makes it easy for businesses to create, send, and measure their internal email campaigns directly within Outlook or Gmail. This way, internal communications go from being ignored to binge-worthy, sparking more opens, clicks, and conversations.

About the job - Director of Growth Marketing

Join the Marketing team, where you’ll have the opportunity to help us drive 40% growth in 2025 and beyond.

Your impact

  • Enhance growth strategy: Develop a demand generation strategy that aligns with our business objectives and pipeline/revenue targets.
  • Performance marketing leadership: Oversee all paid marketing channels, ensuring each campaign not only aligns with our fiscal objectives but also proves its effectiveness through measurable results and return on investment.
  • Conversion rate optimization: Employ a relentless data-driven approach to magnify conversion rates, wielding A/B testing as your tool to streamline the customer journey from lead to loyalty.
  • Team up with the BDR Team: Working collaboratively with our Inbound sales team, diving into our funnel to identify the best leads and give them the VIP treatment they deserve. We’re all about coming up with clever, collaborative strategies that make sure our efforts pay off. It’s teamwork at its best, aiming for those win-win scenarios that boost our growth and keep the ROI looking healthy.
  • SEO & content collaboration for conversion: Leverage our blog's 100k monthly traffic by teaming up with SEO and content specialists. Our objective is to craft compelling content and employ effective SEO methods that not only draw in visitors but also improve conversion rates.
  • Lead and inspire a high-performing growth/demand team, providing daily guidance, mentorship, and support while fostering a culture of innovation, accountability, and continuous improvement
  • Optimize our email marketing strategy, including automated campaigns, lead nurturing, segmentation, and scoring, in collaboration with the sales team
  • Manage the demand generation budget effectively, allocating resources and prioritizing various marketing initiatives and campaigns that align with buyers’ journeys to maximize ROI and drive scalable growth

About you

We are looking for a strategic thinker who is deeply aligned with ContactMonkey’s values and is performance-driven and ROI-focused. The ideal candidate will have a robust background in growth marketing within tech or SaaS industries and a proven track record of delivering profitable campaigns.

  • Growth-obsessed and ready to roll up your sleeves.
  • Known for your persistence and action-oriented approach, with a solid performance history. An interest in broadening your expertise into other marketing channels is a bonus.
  • A dynamic hustler who radiates positivity and thrives in quick-paced settings.
  • Fully committed to leading projects from start to finish.
  • An exceptional communicator and collaborator at heart.
  • Always proactive, brimming with ideas, and adept at justifying your strategies.
  • Highly analytical, skilled in dissecting data to uncover insights, optimize operations, and spearhead split-testing initiatives.
  • Deep understanding of demand generation best practices, marketing automation tools, i.e., Hubspot, CRM systems, i.e., Salesforce and analytics platforms
  • Demonstrated ability to thrive in a dynamic, entrepreneurial environment and adapt quickly to changing priorities and market conditions
  • Highly results-oriented and motivated to meet and exceed objectives

How you can stand out

  • Extensive experience in growth marketing with a clear history of creating high-ROI initiatives.
  • Proficiency in managing performance marketing, multi-channel campaigns, and nurturing programs.
  • Demonstrated ability to lead and scale high-performance teams in a dynamic environment.
  • Excellent analytical skills, with a passion for data-driven decision-making.
  • You have deep experience collaborating cross-functionally with other go-to-market teams such as Sales, Product, and Customer Success
  • This is an exceptional opportunity for someone passionate about both big-picture strategies and detailed execution, ready to leverage every opportunity to reflect our values and instill them within their team while driving our brand to new heights and ensuring significant returns on investment.

What we bring to the table

🏥 100% employer-paid benefits and a health spending account from day one

🌎 Work from anywhere in the world for up to 6 weeks

💰 Stock option plan for a stake in our success

🏝 Generous vacation package to take well-deserved breaks

📚 Personal development budget to fuel your growth

☀️ Summer Fridays in July and August (enjoy that extra long weekend)

🧖 One personal day and one volunteering day to give back to the community

🍎 Five health days per year

💼 Beautiful downtown Toronto office for hybrid work—stocked with all the best snacks

Who We Are

We’ve been on an explosive growth streak over the past few years, and we’re not slowing down anytime soon. Here’s a bit of what we’re proud of:

  • Ranked by the Globe & Mail as one of Canada’s fastest-growing companies
  • Recognized in 2023 Deloitte Technology Fast 50™ awards for the highest revenue growth over the past four years
  • Recognized in 2023 Deloitte Technology Fast 500™ as one of the fastest-growing companies in North America
  • Raised a record $55 million Series A financing for a Canadian tech company in 2023

Our values

As we pursue our mission, our core values shape who we are and guide everything we do. Here’s our manifesto:

  1. Driven by curiosity: We solve challenges through continuous learning.
  2. The best ideas win: We thrive on collaboration—there’s no room for ego.
  3. Bias for action: We act like owners, decisively making things happen.
  4. Performance matters: We hold ourselves accountable to our ambitious goals.
  5. Customer success is our success: We're dedicated to helping our community thrive.
  6. Stay playful: We don’t take ourselves too seriously and believe in enjoying the journey.

Diversity is our strength

At ContactMonkey, we are building diverse products and we need a diverse team to do that. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

We are committed to creating an accessible experience for all candidates. If you require any accommodations or adjustments during the interview process or beyond, please inform us, and we will work with you to ensure the necessary support is in place. We are continually striving to enhance our accessibility practices and welcome any feedback or suggestions on how we can better serve candidates with accessibility.