Digital Program Manager
Conexiom
Description
- Design and optimize post-sale digital programs across the lifecycle (onboarding, adoption, renewal, expansion).
- Build scalable digital programs (email, in-app, webinars) focused on adoption and retention outcomes.
- Develop strategies tailored to Conexiom’s tiered account model, optimizing digital success programs for strategic, managed, and commercial accounts.
- Leverage data from Gainsight, Salesforce, and product analytics to identify engagement gaps, health risks, and opportunities to drive expansion and reduce churn.
- Create automated workflows and triggers based on product usage and lifecycle stage to proactively engage customers at scale.
- Partner with Customer Success, Marketing, and Enablement to create seamless, data-driven journeys that enhance customer value realization.
- Collaborate with key stakeholders in marketing and customer enablement to create and deliver 1:many resources such as onboarding guides, knowledge base articles, help-center content, customer webinars, and product walkthroughs.
- Deliver adoption and retention insights back to CS leadership, Product, and Marketing.
- Leverage AI and automation to scale engagement and differentiate Conexiom’s CS model.
- Ensure programs align with CS objectives, while Marketing owns product launches and brand messaging.
- Define, track and influence KPIs related to adoption, engagement, and customer health across digital channels.
- Use A/B testing, campaign analytics, and behaviour data to measure success and continuously improve program performance.
- Provide CS leadership with program insights to inform retention and expansion strategy.
- 5+ years of experience in Customer Success, Digital Success, Customer Marketing, or Lifecycle Marketing roles in a SaaS environment.
- Proven success designing and executing digital customer success programs that drive adoption, renewals, and expansion.
- Hands-on experience with customer engagement platforms such as Gainsight, Salesforce, marketing automation platforms, in-app messaging, or customer journey orchestration tools.
- Strong data-driven mindset — comfortable leveraging analytics, segmentation, and customer health scoring to inform strategy.
- Excellent communicator with a track record of creating compelling, customer-facing content.
- Highly collaborative and thrives in a fast-paced, cross-functional environment.
- A self-starter with the ability to manage multiple priorities and projects with minimal oversight.
- Industry Knowledge: Familiarity with manufacturing, distribution, supply chain, or ERP systems is a plus.
- Customer Success Platforms: Hands-on experience with Gainsight, ChurnZero, or similar Customer Success tools.
- Certifications: Customer Success certifications (e.g., Gainsight, SuccessCOACHING, or Growth Molecules) or relevant industry certifications.