Digital Marketing Manager - Website (Contract)
Cohere
Marketing & Communications
Toronto, ON, Canada
Posted on Friday, May 3, 2024
Who are we?
Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.
We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.
Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is the one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.
Join us on our mission and shape the future!
Why This Role:
Cohere is searching for a Website Marketing Manager to play a crucial role in optimizing our website and enhancing our online presence. This is a Contract opportunity.
In this role, you will collaborate with various teams, including Design, Development, and Content, to ensure our website effectively represents our brand and engages our audience. This is an exciting opportunity for a motivated professional who is ready to move fast, and scale with impact at Cohere.
In this Contract role you will be:
- Managing website content, including publishing, auditing, and optimizing.
- Monitoring and improving technical and content SEO results through collaboration with web design, development, content teams, and agencies.
- Supporting localization process for international geographies.
- Monitoring and analyzing website performance metrics to identify areas for improvement and make data-driven decisions.
- Analyzing, testing, and evaluating website performance and user experience.
- Collaborating with web development and design teams to ensure the website aligns with our brand identity and values.
- Staying up-to-date with digital marketing trends and best practices. Have an in-depth understanding of our market and our competition - always have an informed point of view on opportunities to improve.
- Running user research, identify data-driven improvement hypotheses, and launch AB testing experiments and big-bet initiatives at large scale to improve site conversion.
This opportunity may be a good match for you if you have:
- 5+ years of experience managing a CMS for a B2B company.
- 5+ years of experience working with global SEO and a demonstrable understanding of localization SEO best practices.
- A bachelor’s degree in a scientific field with a strong quant component (math, stats) or marketing.
- Skills in CSS, HTML, and Javascript
- Expert level experience with Google Analytics, Google Tag Manager, and Google Search Console, and an understanding of how to use this and present this data to marketing and web engineering teams.
- Excellent communication, organizational, and time management skills.
- A solid understanding of how to grow metrics and practice running experiments.
- A scrappy, startup mentality to move fast, iterate quickly, and drive initiatives.
- Strong attention to detail, strong grammar skills, and a commitment to maintaining brand consistency.
- A strong desire to make a difference in one of the most exciting fields in AI today.
We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.
Our Perks:
🤝 An open and inclusive culture and work environment
🧑💻 Work with cutting-edge AI technology
🪴 A vibrant & central location
🥨 A great selection of office snacks
🏆 Performance-based incentives