Work In Tech

Coconut Software is looking for a dedicated Marketing Ops Manager!

Please note: this is an 18 month contract.

Reporting to our Director of RevOps, as a marketing ops maverick, you will have a direct impact on our ability to generate B2B revenue. You are a natural collaborator and foster mutual feelings of support inside and outside of the Operations team. You’re driven to search for the reasons behind data, make data-driven decisions, and use (often incomplete) data to identify gaps and opportunities. You leverage that data to drive marketing demand generation and campaign success, and ultimately fuel revenue growth. With a high sense of ownership, and driven by high performance standards, you push yourself and your team to create better processes that make the best use of bandwidth and resources and you are hyper focused on results as your lens for success.

You’re Excited To:

Build and Optimize Processes:

• Identify, design, and document scalable processes

• Manage the health of our Marketing database and our lead management process including domain health metrics, email deliverability, and compliance

• Manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and conversion

• Support Marketing and Sales revenue goals by maintaining our lead/contact management process, including lifecycle, contact / account scoring, and Sales alerts

• Work closely with the RevOps function to review, improve and optimize processes and workflows so that Sales, Marketing, Customer Success, and Finance can collaborate effectively

• Automate business processes to improve the productivity of our Sales, Marketing, and Customer Success teams in an account centric model

Manage Systems and Tools:

• Own, maintain and improve our Marketing tech stack

• Contribute to the development of Marketing KPIs, standardized operational reports and dashboards

Own Insights and Analytics:

• Work closely with Marketing to track successful marketing campaigns that maximize ROI and achieve Pipeline and Revenue objectives

• Develop insights, monitor performance, make recommendations, and implement optimizations across our marketing funnel, content, channels, and campaigns

**Minimal travel may be required for this position (within North America)**

What You Bring To The Team:

• Minimum 5+ years demonstrated success working in marketing or revenue operations

• Prior experience from a B2B SaaS-based organization

• Proven experience with marketing automation platforms and other B2B marketing tools

• Salesforce CRM (certification or equivalent knowledge)

• Pardot (certification or equivalent knowledge)

• Google Analytics 4 (certification or equivalent knowledge)

• 6sense would be a bonus

• Experience with Account Based Marketing (like the Forrester Revenue Waterfall)

• Experience in end-to-end Project Management (certification/training a strong asset)

• Highly analytical with experience measuring marketing performance including campaign ROI and attribution

• Enjoy driving business success through growth and innovation

• A self-starter, with a can-do attitude - You’re known for your integrity, accountability, and ability to stay on top of multiple priorities