Senior Demand Generation Marketing Manager, EMEA
What your team does:
Founded in Vancouver, Canada in 2008, Clio is the global leader in legal technology, and the first legal practice management unicorn. While the majority of Clio’s growth to date has been in North America, a key focus for Clio’s next stage of growth will come from international markets.
Today, Clio has customers in over 100 countries. Clio has had an Irish presence focused on EMEA (Europe, Middle East, Africa) since 2015 and the Dublin team is currently 50 strong, including 6 in marketing. The Marketing team has been primarily focused on the UK market, driving rave reviews from customers, and key partnerships with the Law Society of England and Wales.
We’re only scratching the surface and have ambitious growth targets. Our work has an immediate and meaningful impact, and we have best-in class technology, large budgets, and an outstanding team to support us.
As the Senior Demand Generation Manager for UK & Ireland at Clio, you’ll be part of a team that values excellence and initiative, loves testing, and cares about results. Your work will have an immediate and meaningful impact. You will be surrounded by a talented group of high-performing marketers, seasoned in SaaS and driven by collective success.
Our wider Marketing team is geographically distributed across Ireland, Canada the US, and Australia, which means we excel with async, video, and Slack communication to collaborate effectively. We value initiative, excellence, experimentation, and care about results.
Who you are:
You are an experienced demand gen marketer with a proven track record of strategising, implementing, and executing data-driven marketing programs that achieve ambitious targets. You are known for your communication skills and work well with a tight-knit, friendly, and high-performing team. You also have strong collaboration skills and are able to work cross-functionally to execute programs. You're known for being able to handle multiple projects simultaneously while maintaining a clear set of priorities. You’re also not afraid of a challenge and are excited about the opportunity to help Clio reach a new level of growth while accelerating your professional development and expanding your skill set.
The Marketing team is a high-profile part of our EMEA org, the primary driver of Clio’s lead generation machine. We lead strategic campaigns and initiatives that attract, engage, and convert target segments in the legal industry.
What you’ll work on:
Develop Clio’s new customer acquisition strategy for UK and Ireland, identifying marketing opportunities that can unlock lead generation to achieve our revenue goals (strategy, scheduling, budgeting, forecasts, implementation);
Launch and optimise demand generation campaigns that drive awareness and ultimately convert, driving revenue;
Collaborate with our Global paid acquisition team to capture and create demand through paid channels;
Manage events for this region, promoting Clio and generating new leads alongside our Sales function.
Partner closely with the marketing, sales, and revenue operations teams to monitor metrics, gather feedback, and achieve results, adjusting programs as needed to meet goals;
Build our community of industry partners (law societies/ local bar associations, legal experts, integration partners, and marketing partners) and support these relationships;
Identify and execute on any media opportunities, webinars or regional advertising to build awareness and interest in Clio;
Optimise our sales funnel and understand how we can best drive efficiencies in our targeting and segmentation
Work closely with the Sales team to support and enable them in driving revenue growth, develop collateral, event materials and sales pitches;
What you should have:
5+ years of experience in a fast-paced, demand generation focused marketing organisation;
Excellent analytical skills and experience measuring data-driven marketing programs;
Ability to plan, organise, and execute multiple projects simultaneously, while meeting deadlines;
Strong communication, presentation, project management, and writing skills;
Knowledge of sales techniques and strategies;
Comfort making decisions with imperfect information;
Superior marketing skills across multiple paid and organic channels;
A focus on driving leads and opportunities;
Flexibility and adaptability to change.
Serious bonus points if you:
Experience in B2B SaaS
Legal industry knowledge and/or experience
Familiarity with Salesforce, Looker and Dreamdata
Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility
Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.
Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.
Learn more about our culture at clio.com/careers