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Head of Marketing Communications



Marketing & Communications
Toronto, ON, Canada
Posted on Friday, June 21, 2024
Cinchy is the enterprise data collaboration platform that makes it simple and secure for business teams, legacy systems, SaaS apps, and AI to collaborate on data in real-time.
Our customers use Data Collaboration to accelerate digital transformation projects and reduce the time and cost to build applications by more than 50%. Data Collaboration decreases IT project delivery risks, establishes guaranteed data access controls, and enables effortless collaboration on quality data across an organizations’ people and systems.
Welcome to the age of data co-production, where collaboration replaces integration.
We are a growing company of builders, innovators, collaborators that believe freeing your data will empower your teams to build the future and unlock their potential.
Playing a key role on the Cinchy team, the Director of Marketing Communications drives the demand generation marketing strategy within the GTM team, the implementation plan and execution for success. While aligning to brand strategy, this individual will lead a small team in creating and delivering highly effective outbound marketing assets and events supporting integrated demand generation campaigns and sales activities aimed at B2B in the Data Collaboration market.
Reporting to and working with the Chief Commercial Officer, this role requires the ability to see the bigger picture, can contribute to planning and reviews with the executive team, understand and proactively communicate marketing plans, status, KPIs along with the resources necessary to achieve the objectives. An overall understanding of marketing channels, expertise in integrated demand generation programs and on-point marketing assets are the keys to success.

What you will be doing:

  • Driving force in developing marketing strategy within the GTM team
  • Define, develop and deliver integrated demand gen marketing campaigns within North America (EMEA in the near future)
  • Define, develop and deliver aligned marketing collateral, sales tools, digital and printed assets
  • Manage and grow team of direct reports, contractors, design agencies
  • Marketing Budget management
  • Proactively communicate content development schedules to cross-functional parties
  • Represent and present Marketing team in cross-functional staff, QBRs, launch and/or committee meetings
  • Partner with cross-functional teams including IT management to help drive communications programs and web content

What you bring - Don’t worry if you don’t have all these things, we believe in investing in personal growth and can coach you to be successful:

  • Bachelor’s degree in Marketing, Communications, Advertising or equivalent
  • Minimum 8 years in worldwide marketing communications – in any of these areas: Account Executive; Project Manager; Marcom Manager;
  • Background in Sales preferred
  • Minimum 4 years of successful management experience
  • Inherent business acumen/decision making to achieve business objectives
  • Tools and platforms such as Hubspot, Marketo, Salesforce
  • Excellent communication, organizational, and interpersonal skills, ability to present to senior management levels
  • Thorough understanding of branding and marketing communications’ strategies and tactics, B2B marketing materials and tools, graphic design, printing
  • Ability to manage multiple projects, deliverables and deadlines simultaneously
  • Solid knowledge of project management practices and techniques, respect for process and timelines
  • Excellent sense of design, composition and aesthetics, strong attention to detail
  • Collaborative, team player
  • Works well under pressure and in a fast-paced environment
Key Results (things we will measure success):
30 days:
Familiarize yourself with your team, Cinchy's mission, values, and strategic objectives.
Conduct a comprehensive assessment of current marketing practices, processes, and technologies.
Review existing infrastructure, tools, and workflows.
Identify gaps, bottlenecks, and areas for improvement for MarCom.
60 days:
Develop a MarCom vision and strategy
Identify opportunities to optimize resource utilization, reduce manual effort.
90 days:
Ensure alignment between MarCom activities and broader organizational objectives.
Engage with external partners including customers and vendors
Our Hiring Process:
Talent Screen: You will initially meet (online) with someone from our Talent team. (30 minutes)
Technical Fit: You will walk through your Portfolio - Show us what you got! (60-90 minutes)
Team Fit: Meet with one of our leaders (30 minutes)
Values Fit: We then have a values fit interview with one of our colleagues. (60 minutes)
If all goes well, and you feel that Cinchy is the place you want to build your career, we'll ask for references and make an offer.
Who you will be meeting:
And other members of the Cinchy team.
We encourage applications from all qualified candidates around the world, including indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities. Diversity breeds excellence.
If you need any accommodation for the interview process please let us know.