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Vice President, Marketing

Certn

Certn

Marketing & Communications
Canada · Remote
Posted on Jan 21, 2025

Certn’s VP of Marketing: Lead, Innovate, Dominate

Where We’re Coming From
Certn isn’t your average company—we’re flipping the script on background screening with The World’s Easiest Background Check. With over $127M in funding and a three-time spot on Deloitte Canada’s Fast 50™ list, we’ve got the momentum, and we’re just getting warmed up.

We’re building something big—bigger than the usual corporate fluff. If you’re the kind of leader who loves smashing silos, taking bold risks, and crafting marketing magic that gets noticed, you’re in the right place.

The Role: Mastermind of Growth (aka VP of Marketing)
We’re looking for a VP of Marketing who can bring the swagger, vision, and execution chops to elevate Certn to the top of the charts. You’ll work directly with our CEO and Senior Exec to own the strategy, execution, and results for everything marketing, from customer acquisition to global brand domination.

If you’re a data-driven growth hacker, a creative brand builder, and a team-inspiring leader all rolled into one, it’s time to make your mark with Certn.

What You’ll Be Doing (and Crushing):

  • Design a Growth Machine: Architect and lead a killer marketing strategy that drives revenue and keeps Certn growing.

  • Be a Customer Magnet: Own digital channels like PPC, SEM, and paid social. Your mission? Deliver acquisition results that make competitors jealous.

  • Measure Everything: Track KPIs like a hawk, optimize campaigns on the fly, and show off some seriously impressive ROI.

  • Build the Brand: Elevate Certn as the leader in the background screening space through smart campaigns, powerful content, and a bold presence across all channels.

  • Own the Narrative: Partner with Product and Sales to develop messaging that gets people hooked and drives product adoption.

  • Collaborate Like a Boss: Align marketing, sales, product, and customer success teams to create a seamless, high-impact customer journey.

  • Inspire Greatness: Lead and grow a team of talented marketers, fostering a creative, collaborative, and results-driven culture.

What You Bring to the Table:

  • Experience That Matters: Demonstrable impact leading teams in high-growth environments at a senior level, ideally in tech or SaaS. Bonus points if you’ve scaled brands after Series B.

  • Digital Guru: Proven success with performance marketing, digital campaigns, and scaling global customer acquisition.

  • Brand Wizardry: You know how to relaunch or reposition a brand and make it unforgettable.

  • Data-Driven: Numbers are your jam, and you use them to guide every move.

  • Global Vibes: You’ve run international campaigns and know how to tailor strategies for diverse markets.

  • Tool Belt: Familiarity with marketing automation tools like HubSpot or Google Analytics is a big plus.

What’s in It for You?

  • Vacation Mode On: 4 weeks of paid vacation + 12 wellness days.

  • Flex Life: Remote-friendly setup, work-from-home allowance, and a flex allowance to make your work-life balance flawless.

  • Growth Fuel: A professional development budget to level up your skills.

  • Impact & Ownership: Your work here will be meaningful, impactful, and directly tied to Certn’s success.

  • Team Energy: Join a group of dynamic, passionate go-getters who are rewriting the rules and having fun doing it.

Ready to Lead the Marketing Revolution?
Let’s make magic happen.

We can’t wait to see what you’ll bring to Certn. Let’s grow something epic together.

Just so you know…the successful candidate will be required to complete a background check. This means you’ll get to see firsthand what we do (and trust us, we do it REALLY well)!

Certn takes pride in being an advocate for equal opportunities in the workplace. Our commitment is reflected in how we’re creating a workplace that’s respectful, inclusive, and free from barriers — a place where each member of our team can achieve their full potential. We firmly believe that the strength of our company is rooted in diversity, and we encourage every individual to bring their authentic selves to work. We extend a warm welcome to all qualified candidates and hope that you'll consider Certn as your preferred employer, where you can thrive and contribute to our collective success.

If you have a disability that requires accommodation during any stage of our recruitment process, please let us know how we can best assist you.