Work In Tech

About Borrowell:

Borrowell is a Canadian company whose mission is to help people feel confident about money. We provide insights and tools to make smart money decisions. The first in Canada to offer free credit scores, Borrowell provides educational resources, monitoring, innovative digital tools, and personalized product recommendations to help people feel in control and optimistic about their financial future.

With more than 3 million members, Borrowell is one of the largest fintech companies in Canada. To support us on our mission, we’re building an exceptional team of high-performing yet humble individuals who believe Canadians deserve more choice when it comes to financial services.

We place a high value on building a diverse and inclusive workplace and are proud to have a gender-balanced team. We know that diverse teams perform better; half of our team identify as women or non-binary.

We’re always on the lookout for passionate and driven people. If you think you’d be a great fit at Borrowell, read on to learn more about us and how our business works!

About the role:

Borrowell is looking for a Marketing Campaign Coordinator to support Borrowell’s rapid growth and achieve our mission of helping Canadians feel confident about money. Reporting to the Sr. Director of Marketing, this role will help identify and implement marketing programs to drive scalable user acquisition, with a focus on our referral program (Refer-a-Friend). You will empower Borrowell’s base of happy members to be advocates for the credit education and credit building tools they’ve found beneficial for their own financial journeys. You’ll also be responsible for growing and managing Borrowell’s social media platforms to expand our reach and increase awareness of the Borrowell brand among consumers.

If you’re passionate about personal finance, enjoy working with data, and have an experimentation mindset, this is the role for you!

Responsibilties:

• Grow Borrowell members through our Refer-a-Friend referral program:
• Using a combination of data-driven decision making and creativity, propose experiments and campaigns that will unlock growth and give us learnings. These can include limited time promotions, user research, outreach programs and more.
• Work directly with existing Borrowell members to execute on the programs, build relationships and collect feedback.
• Own on-going referral program operations including tracking performance, fulfilling rewards and monitoring fraud/suspicious activities
• Develop and execute social media strategies to increase awareness of Borrowell in the Canadian landscape:
• Implement a social media content calendar, incorporating content such as trending news, educational content, partner campaigns, and Borrowell products/features
• Propose innovative and new campaigns to elevate our social media presence, incorporating member voices where possible
• Ensure all communications are on-brand and factually correct
• Use data to inform priorities and decisions, while also using reasonable assumptions to fill in information gaps
• Assist the Marketing team with activities related to other initiatives and channels (you’ll have the opportunity to learn a lot about multiple marketing disciplines in this role!)