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Sr. Marketing Specialist, Lifecycle



Marketing & Communications
Toronto, ON, Canada
Posted on Thursday, December 7, 2023

Borrowell is a Canadian company whose mission is to make financial prosperity possible for everyone. The first in Canada to offer free credit scores, Borrowell provides educational resources, monitoring, innovative digital tools, and personalized product recommendations to help people feel in control and optimistic about their financial future.

With more than 2 million members, Borrowell is one of the largest fintech companies in Canada. To support us on our mission, we’re building an exceptional team of high-performing yet humble individuals who believe Canadians deserve more choice when it comes to financial services.

We place a high value on building a diverse and inclusive workplace and are proud to have a gender-balanced team. We know that diverse teams perform better; half of our team identify as women or non-binary.

We’re always on the lookout for passionate and driven people. If you think you’d be a great fit at Borrowell, read on to learn more about us and how our business works!

About the role:

As the Sr. Lifecycle Marketing Specialist, you will increase engagement and optimize the user experiences for Borrowell’s vast member base. As a key member of the Revenue and Engagement Marketing teams, you will own lifecycle efforts end-to-end through a mix of email, push notifications and later, SMS.


  • Develop & manage email and push notification journeys and campaigns to improve member onboarding, monthly engagement, retention and winback. This includes copywriting, building emails (drag and drop style!), setting up automation logic, journey mapping, deployment & reporting — you will have ownership of the funnel!
  • Leverage Borrowell's extensive data to deliver a highly relevant and personalized content experience
  • Champion A/B and multivariate testing efforts to uncover insights and optimize top-of-funnel performance
  • Work with Product, Engineering and Design teams to support GTM plans for new product/feature launches
  • Build dashboards to identify performance trends, improvement opportunities, & measure KPI performance accordingly. Present insights and recommendations to the wider business every month and Sr Leadership quarterly
  • Support the architecture and coordination of lifecycle journeys to ensure clean and positive member experiences
  • 2+ years experience in email management/testing, deployment, user segmentation, data analytics, and reporting
  • Prior experience in designing, delivering and managing a series of email automations/ journeys
  • Data & results driven. Comfortable with designing data logic to trigger journeys/ emails and also working with data to understand results and drive recommendations. We love data funnels here!
  • Test-savvy. Experience in running A/B and multivariate tests on content, design, and segmentation to optimize top-of-funnel performance
  • Ability to work within enterprise-level email service providers (Salesforce Marketing Cloud, Hubspot, Braze, etc.) & CDPs (Blueshift, Hightouch, mParticle, etc.)
  • Proven success in working with cross-functional teams including the ability to communicate ideas, collaborate on execution and report on results

Nice to Haves:

  • Experience with Looker, Tableau or other data visualization tools
  • Basic understanding of SQL for audience segmentation
  • Experience working in a fast paced, high output scale-up environment
  • HTML/CSS language is an asset
  • French is also an asset
  • The Opportunity - join and have a major impact at a growing company that is helping make financial stability possible for everybody
  • Comprehensive Health Benefits - medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists
  • Additional Health Benefits - virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals
  • Maternity & Parental Leave Top-up - available to new parents
  • Wellness & Transit Benefit - $600 annually to spend on whatever brings you joy
  • WFH Reimbursement - we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you
  • Employee Development Benefit - annual reimbursements on payments to help your learning
  • Givewell Benefit - 1 paid volunteer day a year to give back to the community
  • Flexibility - flexible working hours and a flexible vacation policy

We are remote-first across Canada. We have a coworking space and office available for use in Toronto near Union Station.

At Borrowell, one of our core values and firm beliefs is that diversity makes us better. If you’re unsure about your qualifications for this position, we’d still encourage you to apply. We’re looking for candidates who have experience, but know that not everyone’s had a chance to demonstrate what they can do. What’s most important is that you have a growth mindset and care about helping people with their finances - an area in their lives that causes a lot of stress.

Please note that due to the sensitive nature of the work we do, clearing a credit and criminal record check is a condition of employment.

By submitting your application you consent to Borrowell's use and processing of your personal information in connection with your job application at Borrowell and its recruitment processes.

Borrowell encourages applications from candidates with differing abilities. Please let us know if you require accommodation at any stage in the selection process.