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Account Executive - Italy



Sales & Business Development
Posted on Saturday, April 20, 2024

About Book4Time

Book4Time is the leading global cloud-based spa & wellness business software for the hospitality market. Founded in 2004, Book4Time manages the end-to-end spa & wellness guest experience for the world’s leading hospitality brands such as Marriott, Accor, Hilton, Four Seasons, Hyatt, Shangri-La, Caesars, Canyon Ranch and Equinox and serves clients in over 85 countries globally.

As we continue to expand our business internationally, we are looking to hire an accomplished, bilingual (Italian/English) sales professional to grow our business in Italy selling into both branded chain properties under MSA as well as independent hotels & resorts.

About The Role

We’re looking to hire a Bilingual Account Executive (Italian/English) to sell our cloud spa & activity business management software into North America's leading 5-star hotels and resorts.

The Ideal Candidate:

  • You enjoy hunting and nurturing new opportunities, have strong qualifying and closing skills, possess the ability to sell value, not price.
  • You have a track record of consistently exceeding quota and winning performance awards in prior roles
  • You have strong business and technical acumen and are naturally curious and can ask great questions
  • You are a great listener and are empathetic but you’re no pushover!
  • You’re a gifted storyteller and can demo/present with ease
  • You’re passionate about the spa & wellness industry and enjoy staying on top of the latest treatments and trends
  • You’re a great oral and written communicator, can think on your feet and are fluent in
    both Italian and English


  • Proactive, targeted outbound prospecting into Ideal Customer Profile accounts, leveraging phone, email and social selling in order to maintain 3-4X pipeline
  • Following up on inbound leads
  • Develop in-depth knowledge of our entire product suite and spa/wellness industry in order to sell consultatively
  • Conducting discovery calls with key stakeholders (Spa Directors, Director of IT, Directors of Finance, General Managers, etc.) and aligning Book4Time solutions and value proposition to customer’s strategic objectives.
  • Scheduling and conducting persuasive demonstrations
  • Preparing quotes and proposals and negotiating agreements in coordination with management
  • Documenting activity and interactions in CRM (
  • Working with the Product Management Team and sharing customer feedback and competitive intelligence
  • Participate in team meetings and weekly 1:1 meetings with manager and provide pipeline and forecast updates
  • Develop and maintain strong industry, product, and competitive knowledge
  • Collaborate with cross-functional teams (sales engineering, product, training and implementation, support) to ensure customer success
  • Collaborate with the marketing team to develop marketing campaigns and enhance messaging
  • Light travel for in-person meetings and representing Book4Time at trade shows and conferences

Note: Prior experience in the hospitality/wellness industries is beneficial but not required.

Life at Book4Time

Book4Time is the leading cloud-based spa, wellness and leisure activity management software for the world’s top hotels and resorts, used by more Forbes 5-Star resorts than any other vendor. We are the trailblazers in our space and we continually strive to learn and grow, while still taking the time to celebrate and recognize our teams from birthdays to anniversaries and team wins!