Performance Creative Strategist
Design
Toronto, ON, Canada
CAD 100k-120k / year + Equity
Posted on Jul 31, 2026
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Performance Creative Strategist
Location: Toronto (in-person with occasional periods of remote work)
Type: Full-time
Team: Marketing
Compensation: $100,000-$120,000+ CAD (based on experience) + equity & bonuses
✨ About Blossom
🌼 Blossom is a social network for investors where over 750,000 members are sharing portfolios and investment ideas, supported by powerful portfolio tracking tools and Duolingo-style investing education.
🌎 Our mission is to empower the world to make better financial decisions, building an inclusive community for everyone to learn and take control of their finances together.
If you're not already on Blossom, join our community here!
📈 Rapid Growth
In the past 4 years Blossom has grown to 750,000 members, tripling in the past year alone
Over $10M in funding from VCs (including Goodwater, LOI Ventures, and Pareto Holdings), strategic investors (including executives at Nasdaq, VanEck, and BlackRock), and from the Blossom community with over 2,000 of our users becoming shareholders through the 2 most successful community investment rounds in Canadian history.
We were selected by Apple as one of the Top 25 Apps for 2025, an Essential Finance App of 2025, and an Essential Social App of 2025
4.8 Rating on the App Store across over 10,000 reviews
Highly engaged community with nearly 2M hours spent on the app across over 57 million sessions
Partnerships with some of the largest brands in finance, including Nasdaq, the New York Stock Exchange, Fidelity, State Street, VanEck, Global X, and many more
🗺️ About the Role
We’re looking for a Performance Creative Strategist to help scale one of North America’s fastest-growing investing apps.
We’ve grown to hundreds of thousands of investors across Canada and the U.S by aggressively scaling our paid social and creator marketing efforts across Meta, TikTok, YouTube, Reddit, and beyond. This role sits at the intersection of creative strategy, paid acquisition, and consumer psychology that has been critical for driving this growth.
You’ll be responsible for helping us develop ad concepts, hooks, creator briefs, messaging angles, and performance-focused campaigns that drive installs and customer acquisition at scale. If you obsess over why ads work, constantly save winning TikToks/Reels, and love breaking down performance creatives frame-by-frame — this role is probably for you.
🧰 What You’ll Do
Develop and own creative strategy for paid social campaigns across Meta, TikTok, YouTube, Reddit, and emerging platforms
Brainstorm and script high-performing ad concepts, hooks, storylines, and UGC-style content
Major bonus if you are capable of the content production side, otherwise working closely with creators, editors, designers, and our internal growth team to bring campaigns to life
Analyze ad performance data and iterate quickly based on retention, CTR, CPA, thumb-stop rate, and conversion metrics
Study competitors and top-performing consumer brands for creative inspiration and trends
Build creative testing frameworks and help scale winning concepts into repeatable systems
Write creator briefs and performance-focused messaging for influencers and ambassadors
Collaborate with paid media buyers to align creative strategy with audience targeting and funnel goals
Continuously generate new ideas for ads, landing pages, organic content, and growth experiments
What We’re Looking For
5-7+ years experience in performance creative strategy, growth marketing, paid social, or UGC advertising
Deep understanding of what makes short-form content perform on TikTok, Instagram Reels, and Meta
Strong copywriting and storytelling instincts
Experience working with DTC brands, consumer apps, fintech, creator brands, or startups is a major plus
Highly analytical and comfortable reviewing ad metrics/performance dashboards
Naturally plugged into internet culture, trends, memes, and evolving creator formats
Self-starter mentality with strong taste and fast execution
Bonus points if you:
Have worked on mobile app growth
Have experience with investing/finance content
Create content yourself
Understand paid acquisition economics (CPI, CAC, ROAS, retention, etc.)
What Success Looks Like
Launching new creative concepts weekly
Helping reduce CPAs through stronger creative performance
Identifying scalable ad angles before they become saturated
Building repeatable creator/ad systems that scale
Contributing meaningfully to Blossom’s next stage of growth
Why Join Blossom?
Competitive salary starting at $100K + plus equity and bonuses
Work on a product with real impact helping people build wealth
Massive room for ownership and creative freedom
Fast-moving startup environment with ambitious growth goals
Collaborate directly with founders and growth leadership
Access to creators, influencers, events, and one of the most engaged investing communities in North America
