Something is missing in emerging technology reporting today. There’s a focus on amount of money raised instead of innovation and quality of a product or service. A wealth of coverage on what the big, established players are releasing next instead of reporting on what’s new and innovative. An emphasis placed on being first to report, rather than providing in-depth analysis. An echo chamber of Silicon Valley happenings with little attention paid to the rest of the world. Too much opinion and bias, not enough journalistic integrity. Enough is enough. At BetaKit, we care about providing the what, but we’re also committed to explaining why it matters. Breaking news is important, but so is relating news to larger industry trends, and telling you why you and your company should care. BetaKit is a new publication dedicated to providing original, real-time reporting and analysis of emerging technology news and global innovation. Built by the team behind Sprouter.com, BetaKit draws upon an established community of over 80,000 emerging technology founders who are building the next big thing. Find out what’s next, and what’s right now – from the people who see innovation as it happens.Something looks off?