Work In Tech

Find your next role at Canada's fastest-growing tech companies

Director, Product Marketing



Marketing & Communications, Product, Sales & Business Development
Vancouver, BC, Canada
Posted on Thursday, March 28, 2024

Meet Benevity

The world’s coolest companies (and their employees) use Benevity’s technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, United Kingdom, the United States and more!

The Marketing Team at Benevity is taking the next step in its mission to “infuse a culture of Goodness in the world” … are you ready to join a company dedicated to doing good?

We are looking for a talented, passionate, dynamic, results-oriented product marketing leader to help drive our market and product leadership and advance the corporate purpose software category. As the Director, Product Marketing, you will manage our product go-to-market plans by supporting commercial readiness, helping define sales plays, markets and segments for our products, and collaborate cross-functionally on strategies and programs that achieve our revenue and market growth as you continue to shape a new category. Managing a team of product marketers, you will be a key partner in ensuring product-level revenue goals are met. As corporate purpose takes centre-stage in the world, and as Benevity further strengthens its leadership in the impact and inclusion space, this is an incredibly exciting time to lead the charge on marketing products and solutions that power purpose and make our world better.

What you will do:

  • Work closely with the Product and Marketing team to build and execute product marketing plans that help achieve business goals related to Benevity’s products and solutions
  • Develop and execute product go-to-market strategies and launches and lead a collaborative GTM process to bring new solutions to market working with our Product, Marketing, Sales enablement, and Sales and Client Success teams
  • Create new opportunities for monetization from products and services, build the right messaging, positioning, support packaging and pricing, and work closely with Demand Generation, Client Marketing, Content Marketing & Communications, Brand Marketing, Enablement, Product, Sales and Client Success teams to take these to market effectively
  • Refine and establish pricing and packaging strategies for all existing and new products including new product launches, promotions and deal desk approvals
  • Ensure deep integration on GTM with Product, Sales and Marketing to connect all of the dots from product truth to positioning/messaging to value creation in the sales process to product merchandising
  • Map the positioning and messaging to a content strategy aligned to the sales process to achieve higher conversion throughout the funnel
  • Work with the Product team to provide input, market insight and support for communicating the value created via the product roadmap and vision
  • Speak to clients and Sales to refine messaging and positioning and enablement tools
  • Work with Enablement to ensure development of effective product- and solutions-related training materials for Benevity-ites and clients
  • Create excitement and pride among internal teams on new product-related developments and launches
  • Lead a talented team of product marketers and create a culture of excellence, focus and excitement around our products
  • Improve operations by establishing clear objectives and key results, aligned to business goals, tracking performance and deliverables to measure the team’s impact and manage its priorities and productivity
  • Understand the market through market analysis, input from Sales and Client Success teams, client segmentation, and competitive intelligence to generate and share insights about our target audience’s needs, priorities, and challenges

What you will bring:

  • 10-12 years of related product marketing and/or product management experience in B2B SaaS solutions, with at least 5 years of experience leading teams
  • Experience working with B2B companies transforming to enterprise SaaS
  • Ability to execute strategies, programs, and projects cross-functionally, on-time, and effectively
  • Proven experience working at the global level to capitalize international markets and nurture markets at different levels of maturity
  • Demonstrated success in leading a portfolio of product marketers in a high-growth environment
  • Demonstrated success launching differentiated products, solutions and services in the B2B space
  • Proven experience with SaaS pricing and packaging strategy in a global B2B environment to drive revenue growth
  • Experience with new product introduction by market and different geographies
  • Strategic planning, execution and measurement skills
  • Great collaboration skills and ability to influence cross-functionally with or without authority
  • Excellent communication skills with audiences that vary across C-level executives, analysts, client champions, prospects, and throughout the Benevity organization
  • Driven to understand and solve client needs with the ability to distill information into insights and effectively articulate concepts and align the organization to address them
  • Results orientation and resourcefulness
  • Organization skills, independent thinking and flexibility
  • Analyst relations experience is an asset

Discover your purpose at work

We are not employees, we are Benevity-ites. From all locations, backgrounds and walks of life, who deserve more …

Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.

If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you’re valued for who you are and challenged to see who you can become …

It’s time to join Benevity. We’re so excited to meet you.

Where we work

At Benevity, we have developed a Community First approach that we design our people's experience around with goals to build a strong community and culture, achieve stellar execution of our business goals and social mandate, and ensure Benevity-ites thrive. For those who live within a reasonable commuting distance to an office, we can split our time working in the office and from home to optimize the opportunities of both, with the requirement that we spend at least 50% of the time in the office.

Join a company where DEIB isn’t a buzzword

The diverse backgrounds, experiences, skills and passions of our people make it possible for us to keep innovating as the market leader in our space.

Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our Black Employee Network making space for us to have difficult conversations to our Pride events and the exceptional diversity on our leadership and tech teams.

We strive to build a strong culture of belonging so that every Benevity-ite feels included and can thrive as their authentic selves — in a place where everyone has an equitable opportunity to shine!