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Head of Marketing (Vancouver Hub - Hybrid)



Marketing & Communications
Vancouver, BC, Canada
Posted on Saturday, February 3, 2024
About Barley
Compensation accounts for up to 70% of an organization’s total operating costs, yet the processes and tools used to determine who gets paid what, why, and how is still painfully convoluted and manual. How is this possible? Believe it or not, most companies are still using a dizzying amount of spreadsheets that ultimately leaves leadership guessing and the employees puzzled or worse yet, unfairly compensated.
Barley is a venture-backed startup focused on building solutions for a vast array of compensation challenges (from managing salary bands to conducting pay equity analysis). With Barley’s Compensation Management platform, our goal is to empower organizations to make better pay decisions.
Hybrid Across Two Hiring Hubs: Barley is a remote-first company that supports a flexible approach to work. Our team is co-located across two hiring hubs (Toronto and Vancouver and up to 200kms away from either). While we all predominately work remotely (i.e. work from home), we offer dedicated offices in both Toronto and Vancouver so that our team can collaborate and come together in-person, as desired.

What You’ll Be Doing

  • Own all elements of marketing from establishing the strategy to execution at Barley. You’ll establish the strategy, evolve our processes, manage the budget, and drive day-to-day execution
  • You’ll have broad ownership of the marketing function, but you’ll be focusing your efforts on generating demand using various methodologies (from content marketing/SEO, to events, and digital marketing/paid campaigns)
  • You are a scrappy experimenter that will hustle to find what channels are our most effective and tune them to generate opportunities for our sales team
  • Own our event marketing program which includes conferences, speaking engagements, Barley-hosted events, and co-hosting with partners
  • Leverage and evolve our marketing automation platform and CRM (i.e. Hubspot) to nurture our leads and increase conversion rates through recurring email campaigns
  • Work closely with sales to support our outbound sales efforts through marketing assisted campaigns (e.g. Account Based Marketing) and collateral

Important Experience and Skills to Succeed in this Role

  • 5+ years of marketing / demand gen experience within a growing B2B SaaS company (HR Tech experience a plus)
  • You love to lead and execute new marketing initiatives to grow the lead funnel and sales pipeline
  • You have an “any means necessary” attitude and can own an outcome
  • You think beyond “typical” B2B demand generation approaches and get excited about creative ways to generate demand
  • You are both highly data-driven and results-oriented, and have strong knowledge of B2B SaaS and marketing metrics
  • You have an in-depth knowledge of modern marketing methodologies, including account and persona-based marketing
  • You have strong communication skills – including verbal, written, and presentation skills
  • You have an eye for design and brand to know what good looks like
  • You have experience with marketing automation platforms (e.g. Salesforce Pardot, Hubspot)

Why You’ll Love Working at Barley

  • As an early member of the Barley team, you’ll play a key role in setting the stage for future employees
  • You’ll help push forward an important mission of driving more rational and equitable pay
  • You’ll have a piece of the pie - every Barley employee participates in our stock option plan
  • A generous vacation policy and full health and benefits coverage that kick in on your first day
  • An annual learning and development allowance to invest in your professional growth
  • We're a remote-first company, but also have offices in Toronto and Vancouver for the option to collaborate in-person
  • We host fun company-sponsored events (e.g. team dinners) as well as multi-day off sites (like our retreats which have been cabins in Whistler, BC and Ontario lake country)
At Barley, we believe that more transparent compensation practices support more equitable pay for all. Depending on your experience/seniority, this role's compensation is:
💵 On-Target Earnings (Base Salary + Bonus): $115,000 - $155,000
📈 Stock Options: 0.1% - 0.3%
Barley is an equal opportunity employer that is committed to building an equitable workplace that is diverse and inclusive. We actively encourage candidates from all backgrounds to consider us as a potential employer. If you require any accommodation at any point during our virtual interview process, please email us at