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Marketing Pipeline Enablement Manager



Marketing & Communications
New York, NY, USA
Posted on Wednesday, April 3, 2024

About Staffbase

In a polarized world, we inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication so they can thrive in the Narrative Age. Our award-winning communications channels - intranet, employee app and email - deliver experiences that drive engagement and inspire hearts and minds.

We’re headquartered in Chemnitz, Germany, with offices in many locations throughout the world, including New York, London, Berlin and Dresden. Our international team counts more than 750 employees from 45+ nationalities and we have a growing base of 2200+ customers that want to transform their employee experience. We are rapidly scaling, post-Series E ($115 million funding), have strong-growing revenue, and our customers love us.

Working closely with the VP of Marketing, you will play a critical role in shaping the results of the Marketing and Sales Development (SDR) teams, ensuring that we are operating at peak efficiency and effectiveness. The ideal candidate will have experience with Marketing & SDR data, process, and technology.

This role is hybrid; work from home and from our office in NYC as required.

What you’ll be doing

Work closely with Marketing/SDR Leadership to drive more quality MQAs, Demo/Pricing Requests and pipeline; helping to optimize the marketing-generated pipeline.

  • Support Marketing/SDR process, including review of pipeline performance and SDR activities (e.g. follow-up on MQAs and Demo/Pricing Requests).
  • Maintain tracking of MQA performance, deeply understand funnel health, including demo/pricing request and MQA qualification and disqualification reasons; provide insights and suggested process optimizations to RevOps and GTM Leadership (VP of Marketing, NA & VP of Sales, NA, SDR Leader).
  • Be responsive to market conditions that would drive how we would go-to-market with tailored sales plays, such as upcoming regulatory changes, competitive takeouts, etc.
  • Partner with Performance Marketing to understand top-of-funnel performance, including demo/pricing request and MQA volume and conversion rates; provide recommendations to optimize efficiencies.
  • Create value-driven, compelling email copy to support SDR sequences, and OTS Sales/CS enablement for key revenue-generating programs and initiatives.
  • Regular monitoring of the success of email nurture sequences and OTS, and provide recommendations for optimizations.
  • Stay up-to-date with industry trends and best practices to ensure that outreach sequences are cutting edge.
  • Partner with Sales Enablement to create playbooks to support follow-up and outreach for major events.
  • Curate and drive the Sales/CS Weekly Newsletter, ensuring pull through of relevant information for Sales & Customer Success, e.g. field events and associated goals, sales trainings, press coverage, etc.
  • Monitor performance of the Sales/CS Weekly Newsletter, providing performance insights and recommendations to Marketing and GTM Leadership to drive up adoption and readership.
  • Maintain Highspot with relevant campaign information, ensuring regular upkeep and hygiene.
  • As required, create enablement materials to support the education of the SDR Team on Marketing concepts, campaigns, and processes.
  • Regularly review reporting and dashboards to provide visibility into business performance, and analytics.
  • Partner with Revenue Operations to improve our reporting and processes and provide insights to the Marketing and Sales teams.

What you need to be successful

  • 5+ years of experience in Marketing and/or SDR functions in a SaaS/technology environment.
  • Proven track record of developing and implementing successful Marketing/SDR operations strategies.
  • Passionate about working with a talented and energizing group of Marketing/SDR and Rev Ops professionals.
  • Proactive approach to identifying areas of opportunities to gain efficiencies.
  • Hands on experience with reporting, analyzing and optimizing outbound email sequences and top-of-funnel performance.
  • Expertise in Looker Studio, Hubspot, Gong, Outreach, 6Sense, Salesforce, and HighSpot.
  • Excellent communication and presentation skills with the ability to build trusted relationships across various departments in a business.
  • Bachelor’s degree in Marketing, Business, or a related field.

What you'll get

  • Competitive Compensation - we offer attractive salary packages including an Employee Stock Option Plan.
  • Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of $1608.
  • Growth Budget - all employees get a yearly budget for external training of $1200.
  • Wellbeing - in addition to 30 days PTO and 10 wellness days, we’re running a 4-day-work week every year in August.
  • Support - we’re offering a 401(k) plan and health plans, including dental & vision. Parents can get 12 weeks of paid parental leave.
  • Snacks - The offices are equipped with fruits, drinks and snacks.
  • Team Building - Regular team and office events including the yearly Staffbase Camp
  • Volunteer Day - you’ll get one day off per year for supporting a social project. We will donate a small amount for that project in addition.
  • Employee Referral Program - one of your friends is a fit to one of our full-time openings? Refer them and get a referral bonus paid.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles that will be performed in New York City. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Staffbase's total compensation package for employees. Pay Range: $90,000 - $110,000 base salary per year. Other rewards may include commissions and program-specific awards. In addition, Staffbase provides a variety of benefits to employees, including health insurance coverage, equity, paid parental leave, an employee growth budget, life and disability insurance, a retirement savings plan, wellness days, paid holidays and paid time off (PTO).

We Love Diversity - Equal Employment Opportunity

Our platforms are for everyone, and so is our workplace. We are passionate about equity, inclusion, and diversity at Staffbase. Read more about our policies here.

Our Global Benefits

Employee Stock Option Plan (ESOP)

Staffbase offers you a benefit plan which entitles you to an ownership interest in stock options in the company. We're in business to create value for our shareholders and we want our employees to benefit from that shared success as well.

Ongoing Learning

We thrive on personal and professional growth. Every employee gets EUR 1,000 / USD 1,100 / GBP 900 / CAD 1,400 / RON 5,000 / AUD 1,600 gross per year to spend on personal and professional development.

Feel Good Fridays

Summertime means extended vacation time at Staffbase! During August we run the 4-days workweek which means that during this month Fridays are off for all employees.


We offer different working time models and hybrid work set ups, to get the best office and working-from-home experience at once.

Parental Leave

We recognize that one of the most special events in an individual's life is the birth or adoption of a child. We offer paid parental leave options for all employees.

Read more about our benefits here.