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Director of Sales Development, North America



Sales & Business Development
Minneapolis, MN, USA
Posted on Tuesday, April 2, 2024

About Staffbase

In a polarized world, we inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication so they can thrive in the Narrative Age. Our award-winning communications channels - intranet, employee app and email - deliver experiences that drive engagement and inspire hearts and minds.

We’re headquartered in Chemnitz, Germany, with offices in many locations throughout the world, including New York, London, Berlin and Dresden. Our international team counts more than 750 employees from 45+ nationalities and we have a growing base of 2200+ customers that want to transform their employee experience. We are rapidly scaling, post-Series E ($115 million funding), have strong-growing revenue, and our customers love us.

As our Director of Sales Development, North America you’re responsible for leading and coaching a team of SDR Managers and individual contributors across US and Canada.

In addition to strong leadership, you will help in navigating our overall business direction. That includes offering valuable input regarding Marketing and Operations and proactively introducing ideas and proposals.

You will build upon a solid foundation, a strong product and a rapidly growing market. The goal is to help scale Staffbase’s organization internationally and throughout the North American region.

You will be responsible for the overall pipeline generated through inbound and outbound activities for the North American market. You will be reporting to the VP of Sales, North America, together you will build a revenue machine by setting up and managing scalable processes and hiring and retaining suitable talent.

What you’ll be doing:

  • Leading the overall strategy of the North America Sales Development team.
  • Collaborating with your global counterparts in other regions.
  • Delivering new business pipeline via qualified opportunities for our Account Executives.
  • Identifying, recruiting, interviewing, and hiring sales talent from individual contributors to managers.
  • Identifying problems and proactively creating comprehensive plans of action.
  • Aligning with marketing and sales leadership teams to strategically and predictably fill the pipeline with qualified prospects and customers for their territories.
  • Working strategically with Marketing to create prospecting and ABM campaigns.
  • Ensuring SLAs are followed through across all business unit partnerships.
  • Preparing for, and contributing to, regular status or ad hoc meetings and Quarterly Business Reviews.
  • Continuously improving SDR processes, effectiveness, and efficiency.
  • Delivering upon other responsibilities as deemed appropriate by management.
  • Be seen as a mentor, leader, and coach to other new members of the team.

What you need to be successful

  • 3+ years of people leadership experience in Sales.
  • 5+ years of B2B sales experience ideally in software or web technology companies.
  • In-depth knowledge of sales culture, especially regarding the NA market.
  • An entrepreneurial mindset and comfortable working in a fast-paced environment.
  • Ability to work in a fast paced environment and meet tight deadlines.
  • A data-driven, analytical mindset. You are confident using Google Sheets and/or Excel.
  • Experience in Sales Engagement tools is a plus.
  • You are a highly motivated, driven and self-starting individual who loves to work in a diverse and international team.
  • A leader by example, able to inspire and motivate.
  • Outstanding communication skills - verbal and written.
  • A leader, able to inspire and motivate individual and team performance.
  • Strong sales knowledge and commercial approach to business development.

What you'll get

  • Competitive Compensation - we offer attractive salary packages including an Employee Stock Option Plan.
  • Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of $1608.
  • Growth Budget - all employees get a yearly budget for external training of $1200.
  • Wellbeing - in addition to 30 days PTO and 10 wellness days, we’re running a 4-day-work week every year in August.
  • Support - we’re offering a 401(k) plan and health plans, including dental & vision. Parents can get 12 weeks of paid parental leave.
  • Snacks - The offices are equipped with fruits, drinks and snacks.
  • Team Building - Regular team and office events including the yearly Staffbase Camp
  • Volunteer Day - you’ll get one day off per year for supporting a social project. We will donate a small amount for that project in addition.
  • Employee Referral Program - one of your friends is a fit to one of our full-time openings? Refer them and get a referral bonus paid.

We Love Diversity - Equal Employment Opportunity

Our platforms are for everyone, and so is our workplace. We are passionate about equity, inclusion, and diversity at Staffbase. Read more about our policies here.

Our Global Benefits

Employee Stock Option Plan (ESOP)

Staffbase offers you a benefit plan which entitles you to an ownership interest in stock options in the company. We're in business to create value for our shareholders and we want our employees to benefit from that shared success as well.

Ongoing Learning

We thrive on personal and professional growth. Every employee gets EUR 1,000 / USD 1,100 / GBP 900 / CAD 1,400 / RON 5,000 / AUD 1,600 gross per year to spend on personal and professional development.

Feel Good Fridays

Summertime means extended vacation time at Staffbase! During August we run the 4-days workweek which means that during this month Fridays are off for all employees.


We offer different working time models and hybrid work set ups, to get the best office and working-from-home experience at once.

Parental Leave

We recognize that one of the most special events in an individual's life is the birth or adoption of a child. We offer paid parental leave options for all employees.

Read more about our benefits here.