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Program Marketing Specialist



Marketing & Communications
Toronto, ON, Canada · Waterloo, ON, Canada
Posted on Thursday, June 13, 2024
Axonify is the frontline enablement solution that’s science-backed and proven to maximize the potential of workforces. Our vision is to reinvent the frontline experience, and we thrive giving them what they need to learn, connect, and get things done.
Our SaaS platform is enjoyable, engaging, and easy to use, with an unprecedented 83% engagement rate. If you're looking for a meaningful product and a great company culture, let's talk!
Reporting to the Senior Industry Marketing Programs Manager, the Program Marketing Specialist is an integral member of the Demand Generation team supporting new logo acquisition, customer upsell, retention and expansion. The Program Marketing Specialist plays an important role in the flawless execution of integrated campaigns to engage prospects and create meaningful touch points throughout the buyer’s journey. This role keeps campaign deliverables organized, on track and aligned with stakeholders.

The impact you'll have:

  • Create briefs and debriefs, ensuring all contributors are provided with the information they need to launch and optimize campaigns
  • Identify segments and channels for the promotion of webinars, speaking engagements and other events
  • Create UTMs (Urchin Tracking Module) to ensure all campaigns are tracked appropriately and accurately
  • Act as a key point of contact for third-party vendors, ensuring deadlines, material submissions, and key updates are met
  • Leverage a variety of tools in the marketing technology stack (i.e. Marketo, Sendoso, 6Sense, etc.) to understand lead journeys and create meaningful touch points that drive action
  • Evaluate campaign performance and share insights with team members to improve conversion rates
  • Collaborate with internal stakeholders, such as BDR (Business Development Representatives) and sales teams, to deliver campaign updates and support content requests as needed, such as outreach snippets
  • Partner with cross-functional teams including Customer Marketing, Community, Industry Program Managers and others to identify cross-collaboration opportunities
  • Recommend customer stories and testimonial usage to support campaign initiatives across the marketing team
  • Ensure the most relevant campaign activity is reflected in Asana and the marketing events calendar
  • Support budget management by submitting POs (purchase orders) for approval and update the spend tracker

What you'll bring:

  • Bachelor's degree in Marketing, Communications, or a related field
  • Recent graduate with a strong interest in B2B (Business-to-Business) marketing
  • Excellent interpersonal and communication skills, with the ability to build strong relationships
  • Exceptional writing skills, with the ability to create compelling and engaging content
  • Strong project management and organizational skills, with the ability to prioritize and manage multiple initiatives simultaneously
  • Familiarity with CRM (customer relationship management) software (e.g., Salesforce) and marketing automation tools (e.g., Marketo) is a plus
  • Analytical mindset with the ability to track, measure, and analyze the impact of customer advocacy initiatives
It's ok if your experience doesn't check every box! If you check off more than a few - great! We’d welcome a chance to get to know what you can bring, how you can add to our culture, and hear your unique story.
Work location:
At Axonify, we embrace a hybrid-flexible work environment that allows you to choose the best location to support your day the majority of the week. Whether that location is your home office or one of our Axonify offices, located in Waterloo and Toronto, Ontario, you choose.
Wednesdays hold a special place in our calendar as Axonifers, in a commutable distance, gather together in one of our offices for “Work from Work Wednesdays." These face-to-face interactions energize our week with meaningful connection and foster collaboration and innovation. Let’s chat more about our flexible working arrangement!
You will be provided with the tools, resources and support to ensure your success.
The things you’ll enjoy:
An impactful product that gives back to the communities and frontline workers that support our everyday lives.
People with great attitudes that lead to great results through our values: Empathetic, Bold, Innovative and Empowering.
A diverse team that celebrates unique perspectives and experiences that add richness to our culture.
Leaders that trust deeply who leverage our skills, adapt to us as individuals and encourage us to be our best selves.
Our Perks
Ready to join the team? Here’s what’s next.
Apply. Our Talent Acquisition team is committed to providing an outstanding experience throughout your journey with us. Learn more about Axonify by visiting us at
We believe our team’s unique life experiences, backgrounds, cultures, beliefs and abilities add richness to our culture and depth to our ideas. Our ongoing commitment to diversity and inclusion creates an environment that supports, empowers and delivers a sense of belonging for all members of the team.
We want to remove barriers that may limit you from joining Axonify. Email us at to let us know how we can provide you with reasonable accommodations through our candidate journey.