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Senior SEO Manager

Assent Compliance

Assent Compliance

Marketing & Communications
Ottawa, ON, Canada
Posted on Wednesday, May 29, 2024

Company Description


Assent is the leading solution for supply chain sustainability tailored for the world’s top-tier, sustainability-driven manufacturers. Hidden risks riddle supply chains, many of which weren't built with sustainability in mind. That's where we step in. With insights from experts, Assent is the tool manufacturers trust for comprehensive sustainability.

We've grown from $5 million to $85 million ARR in just six years. With our recent $350 million funding led by Vista Equity Partners, we're poised for even greater expansion and are on the lookout for outstanding team members.

Being a Certified B Corporation, we don't just advocate for sustainability – we live it. This certification underscores our commitment to environmental, social, and governance excellence. At Assent, your work will directly amplify transparency, sustainability, and fair practices worldwide.

Hybrid Work Model

At Assent, we proudly embrace a remote-first work model, valuing the flexibility and autonomy it provides our team. We also acknowledge the intangible benefits of occasional in-person workdays. For team members situated within 50 kms/31 miles of our five global offices in Ottawa, Eldoret, Penang, Columbus, and Amsterdam, you can expect to come into the office one day a week. Similarly, those near our co-working spaces in Nairobi and Toronto are encouraged to work onsite once a month.

Job Description

Assent is looking for a results-driven, seasoned SEO expert to lead our web and inbound marketing initiatives. Reporting to the Director, Digital Strategy & Experience, this role joins a team of digital marketers and web developers managing our web, email, and paid channels. The role requires a strong mix of technical and on-page SEO, a strategic mindset, and a polished understanding of performance marketing principles to drive organic lead generation for our global enterprise SaaS solutions and services.

As the Senior SEO Manager, you will be responsible for building and managing our global web presence and strategy in collaboration with our web development team through ongoing technical/UX implementations, customer journey mapping and continuous development of IA-driven web content.

As part of our wider Demand Generation group, this is a high-visibility role that will drive strategic direction for this channel, achieve results, and closely partner with Product Marketing, Creative & Brand, Content Writing, Professional Services, Sales & Business Development, and Revenue Operations on broader strategy planning.

Key Requirements & Responsibilities

  • Accelerate SEO across the Assent website and any microsites, working with internal and external partners to improve on-page SEO, develop backlinking, implement local search, and new page recommendations;
  • Create and implement data-driven A/B testing experiments, personalization/ABM tactics to deliver consistent conversion rate optimization (CRO);
  • Grow Blogs/Resource Center/Article content to improve inbound lead-gen via SEO and internal linking;
  • Establish governance and management of our global corporate website content/imagery by steering page updates, improvements, and information architecture adjustments across various content groups to support our go-to-market initiatives and product launches;
  • Provide guidance and establish feedback-loops with Sales/Business Development teams to optimize lead management;
  • Support both SEO-driven short-form web copy across the web channel as well as coordinate long-form web copy for content development;
  • In collaboration with our Web Development team, define a development roadmap for the web channel including Information Architecture (IA)/navigation changes, SEO improvements, and CMS upgrades;
  • In collaboration with our Project Manager, support ongoing projects with project plans, including deadlines, specs, assets, budgets, vendor management, status updates, and approvals;
  • Adhere and advocate for end-to-end tracking of all web activity across website and landing pages via UTM/ITM/MAP tracking, and work with the Marketing Operations team to oversee forms implementation and meta-data architecture;
  • Develop and implement a comprehensive reporting framework across the entire sales funnel (Leads, MQLs, Opportunities, Closed-Won);
  • Deliver presentations on the outcomes and progress of SEO activities to stakeholders, providing clear insights and recommendations;
  • Facilitate regular communication and provide actionable insights to support continuous improvements in call-to-action (CTA) and conversion optimization on the website.
  • Ensure full compliance on the website with all relevant laws and regulations across various regions;
  • Be familiar with corporate security policies and follow the guidance set out by the processes and procedures of Assent Compliance;

This is not an exhaustive list of duties. Responsibilities may be altered and/or added from time to time to meet business needs.


We strongly value your talent, energy, and passion. It will be valuable to Assent if you have the following qualifications:

  • 7+ years of SEO experience;
  • Strong strategic mindset with the ability to leverage market knowledge and tools to develop and execute competitive SEO strategies, ensuring superior performance relative to competitors
  • Proven hands-on experience in both technical and on-page SEO implementations
  • Ability to manage multiple projects, campaigns, and programs with cross-functional stakeholders
  • Proficiency in JavaScript, HTML, and CSS, with the ability to dive deep into coding and implementation
  • Extensive expertise in WordPress, including custom themes and plugin development
  • Advanced expertise in Google Analytics, GTM, and familiarity with CRM (e.g., Salesforce) and MAP (e.g., Marketo, Pardot) platforms
  • Deep understanding of Web Analytics, including segmentation, content grouping, and path analysis (preferably with Google Analytics)
  • Exceptional knowledge of modern web design, UX, and user journey mapping
  • Proficiency with SEO tools such as SEMrush, Moz, and Google Search Console

Reasonable Accommodations Statement: To perform this job successfully, an individual must be able to perform the aforementioned duties and responsibilities satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform these essential functions. Assent is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Additional Information

Life at Assent

Wellness: We believe that you and your family’s well being is important. As a result, we offer vacation time that increases with tenure, comprehensive benefits packages (details vary by country), life leave days and more.

Financial Benefits: It’s not all about the money – well, it’s a little about the money. We understand that financial health is important and we offer a competitive base salary, a corporate bonus program, retirement savings options and more.

Life at Assent: There is purpose beyond your work. We provide our team members with flexible work options, volunteer days and opportunities to get involved in corporate giving initiatives.

Lifelong Learning: At Assent, curiosity is not only valued but encouraged. You will receive professional development days that are available to you the day you start.

At Assent, we are committed to growing and sustaining an environment where our team members feel included, valued, and heard. Our diversity and equal opportunity practices are guided and championed by our Diversity and Inclusion Working Group and our Employee Resource Groups (ERGs).

Our commitment to diversity, equity and inclusion includes recruiting and retaining team members from diverse backgrounds and experiences, and fostering a culture of belonging where all team members are included, treated with dignity and respect, promoted on their merits, and placed in positions to contribute to business success.

If you require assistance or accommodation throughout any part of the interview and selection process, please contact [email protected] and we will be happy to help.