Partner Marketing Manager - MSP
Arctic Wolf
At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We’re proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN’s Products of the Year award in the inaugural Security Operations Platform category. Join a company that’s not only leading, but also shaping, the future of security operations.
Our mission is simple: End Cyber Risk. We’re looking for a Partner Marketing Manager to be a part of making this happen.
Location
Strong preference to be based near HQ (Eden Prairie, MN)
About the Role
The MSP Partner Marketing Manager is a self-sufficient marketer who partners closely with MSP partners, sales, and marketing to drive the strategy and execution plan for programs, initiatives, and messaging that gain partner mindshare, generate partner demand, recruit new partners, enhance the partner experience, and build pipeline and sales opportunities.
The focus of this role shifts from support to full program ownership and reporting, developing relationships with internal leaders, supporting program success, owning the business outcome, and soliciting input and feedback for program success.
Responsibilities
Collaborate with product marketing and sales enablement to shape, develop and package partner GTM, product, and program launch messaging, communications, and to- and thru-partner tools based on requirements by partner type and persona.
Work closely with MSP channel and acquisition leaders, business development, channel enablement and MSP directors to develop a quarterly strategic marketing plan including communications, partner-facing industry events, engagement, and enablement plan that aligns with sales plan to boost indirect pipeline, recruit partners, and drive partner rep adoption.
Create and execute an MSP partner communications strategy and enablement plan, including coordination of channel and alliances communications calendar, updates to the Partner Portal, execution of quarterly partner webinar, newsletters, and other partner-focused communications and points of engagement.
Package and promote integrated campaigns, events, and content to partner community; create and maintain scalable means to empower partners to drive demand. Understand needs of top tier partners and varied partner types and tailor content and delivery accordingly.
Analyze program and platform performance data to identify trends, make recommendations and build quarterly plans that reflect findings to maximize ROI.
Partner with Partner Marketing and Channel Ops to lead continued development of partner tech stack for MSPs; research and propose enhancements and new tools to maintain a best-in-class tech stack to deliver a seamless and operationally efficient partner experience.
Manage, balance and report on MSP partner marketing budget.
Partner with Field Marketing to fuel end-user marketing plans that delight and engage prospective customers to generate demand and increase funnel velocity.
Who You Are
Deep MSP partner acumen and knowledge of MSP go-to-market, MSP business models, MSP/MSSP partner types, partner profitability, and partner engagement best practices; deep understanding of marketing/sales funnel as it relates to the channel and alliances and methods by which to accelerate and impact pipeline.
Strong analytical skills: ability to pull and review reports, extract actionable insights, and make recommendations; demonstrated ability to incorporate metrics into a process of continuous improvement.
Excellent organizational, prioritization and project management skills; communicates status and escalates needs with clarity and ease and proposes solutions
Excellent interpersonal and communication skills, both written and oral
Manage and report on budget; prioritize spend based on business need and performance data
Fully adept in tech stack required to generate and deploy campaigns and measure effectiveness including marketing automation, CRM and PRM
Commended ability to build effective working relationships with sales leaders, sales team members and the partner community; demonstrates positive aggression and confidence asserting decisions
Minimum Qualifications
5-7+ years proven experience working with MSPs in B2B product or partner marketing
Experience working for cloud services/security technology company with mid-market focus
Comfortable leveraging marketing automation tools and Salesforce to build campaigns and track performance
Must be willing and able to travel up to 20%, namely to Partner events
Preferred Qualifications
Bachelor’s degree in Marketing, Business, English or Communications, or related field of study
About Arctic Wolf
At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2024), Best Places to Work – USA (2021-2024), Great Place to Work – Canada (2021-2024), Great Place to Work – UK (2024), and Kununu Top Company – Germany (2024). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 7,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry.
Our Values
Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good.
We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.
We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.
All wolves receive compelling compensation and benefits packages, including:
Equity for all employees
Flexible time off and paid volunteer days
RRSP and 401k match
Training and career development programs
Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
Robust Employee Assistance Program (EAP) with mental health services
Fertility support and paid parental leave
Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire employee experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodations by emailing recruiting@arcticwolf.com.
Security Requirements
Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies).
Background checks are required for this position.
This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these U.S. export control laws and regulations.