Field Marketing Manager - ANZ
Ready to further your career in the fast-paced, exciting world of cyber security?
Arctic Wolf, with its unicorn valuation, is the leader in security operations in an exciting and fast-growing industry—cybersecurity. We have won countless awards for our excellence in security operations and remain dedicated to providing an industry-leading customer and employee experience.
Our mission is simple: End Cyber Risk. We’re looking for a Field Marketing Manager - ANZ to be a part of making this happen.
Location: Remote, Australia - based in the Sydney area
ABOUT THE ROLE
We are looking for an extremely energetic and enthusiastic Field Marketing Manager to be an integral part of the expanding Arctic Wolf Marketing team.
Reporting to the Asia Pacific Marketing Director you will be responsible for driving the ANZ field marketing strategy and execution whilst working closely with the US-based corporate demand, customer marketing and local sales teams to drive leads, opportunities and pipeline growth in the region.
Responsible for the definition and implementation of direct field marketing activities to develop the ANZ region in alignment with key marketing and sales objectives and targets.
Develop and execute on quarterly, measurable marketing plans and budgets in line with business objectives.
Work closely with the Corporate Marketing Teams to adapt, localise and execute on global marketing campaigns for the relevant ANZ markets
Work closely with the Customer Marketing team to develop and extend marketing strategies and programs to drive customer engagement, retention and growth
Coordinate and project manage all direct event and marketing activities such as: webinars, trade shows, round tables, Executive visits and customer events
Plan, create and execute integrated multi touch campaigns that are creative, innovative, and return the required level of ROI.
Measure and report back to the ANZ Marketing Director on the success of all marketing campaigns utilising tools such as Allocadia, Wrike and SFDC
Provide, where required, marketing operational support to the local team, working closely with the corporate Marketing Operations team
Coordinate the production and distribution of Arctic Wolf SWAG / Merchandise for use at third party and partner events
SKILLS & REQUIREMENTS
10 years plus experience in B2B IT marketing (Cybersecurity an advantage).
Extensive field marketing experience working closely with sales teams and cross functional teams
Experience working closely with and building relationships with (US-based) Corporate Marketing Teams
Experience working in small, agile, and fast-moving team environments (experience working in start-up environments a plus)
Experience of planning and delivering creative, demand generation campaigns to generate new business
Experience in customer marketing with a focus on driving initiatives that support customer retention, up-sell/cross-sell, and testimonials
Excellent verbal, written and presentation communication skills
Strong team player with a confident and engaging personality to build relationships with sales and marketing teams
Excellent organisational, prioritisation, and project management skills
Deep understanding of marketing/sales funnel and methods by which to increase opportunities and impact pipeline velocity
Operational minded with knowledge and understanding of SFDC to build reports, track performance and assist with operational tasks (list formatting, building out projects in Wrike, etc.)
Excellent at networking and building relationships
Strong eye for detail, hands on with the ability to get things done!
Bachelor’s degree in Marketing / Business.
Must be willing and able to travel up to 15% (as required) domestically
Role is Sydney-based (currently working remotely)
MORE DETAILS ABOUT THE ROLE
This is a very hands-on, collaborative role in a fast-moving environment where you will be responsible for helping to build on the momentum from the launch of Arctic Wolf’s business into Australia and New Zealand.
As the ideal candidate, you will need to have a unique combination of strategic and tactical hands-on marketing management skills. Importantly you will also articulate the specific needs for the ANZ region to the global demand generation team and customer marketing teams to develop and execute relevant campaigns for our local target markets.
You will also work closely with the corporate marketing operations team to provide local operations support.
This position requires an individual who is passionate about driving growth through marketing programs and initiatives, is data driven and who is willing to be very hands on, proactive and can handle ambiguity.
ABOUT ARCTIC WOLF
At Arctic Wolf we’re cultivating a collaborative and productive work environment that welcomes a diversity of backgrounds, cultures, and ideas to make our teams even stronger as we grow globally. We’ve been named one of the 50 Most Innovative Companies in the world for 2022 (Fast Company)—and the 2nd Most Innovative Security Company. This is in addition to consecutive awards from Top Workplace USA (2021, 2022), Best Places to Work - USA (2021, 2022) and Great Place to Work - Canada (2021, 2022).
Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good.
We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.
We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.
All wolves receive compelling compensation and benefits packages, including:
Equity for all employees
Flexible time off, paid volunteer days and paid parental leave
Training and career development programs
Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies).
Background checks are required for this position.
Come join the Pack during this exciting time of rapid growth where every employee makes a difference and their contributions are recognized and rewarded.