Partner Marketing Manager

Arctic Wolf

Arctic Wolf

Marketing & Communications, Sales & Business Development
Eden Prairie, MN, USA
Posted on Saturday, November 11, 2023

Ready to further your career in the fast-paced, exciting world of cyber security?

Arctic Wolf, with its unicorn valuation, is the leader in security operations in an exciting and fast-growing industry—cybersecurity. We have won countless awards for our excellence in security operations and remain dedicated to providing an industry-leading customer and employee experience.

Our mission is simple: End Cyber Risk. We’re looking for a Partner Marketing Manager to be a part of making this happen.

Location: HQ - Eden Prairie, Minnesota, USA (Hybrid role)

About the Role

The Partner Marketing Manager is a self-sufficient marketer who partners closely with channel and alliance partners, sales, and marketing to drive the strategy and execution plan for programs and initiatives that gain partner mindshare, generate partner demand, recruit new partners, enhance the partner experience, and build pipeline and sales opportunities.

The focus of this role shifts from support to full program ownership and reporting, developing relationships with internal leaders, supporting program success, owning the business outcome, and soliciting input and feedback for program success.


  • Manage the program and plan for Arctic Wolf’s largest partner engagement campaign including virtual events and webinars, in-field engagements and demand activity, internal and external enablement and communications, and incentives.

  • Work closely with sales enablement and corporate events to drive messaging, product launch and program launch alignment between internal events (SKO) and Partner Week

  • Collaborate with partner marketing, product marketing, alliance marketing, and global campaigns to develop global through-partner campaigns to drive partner demand at all program tier levels. Measure adoption and success and recommend agency or tech stack changes to support through-partner campaigns at scale.

  • Package and promote integrated campaigns and content to partner community; create and maintain scalable means to empower partners to drive demand. Understand needs of top tier partners and tailor content and delivery accordingly.

  • Drive alignment between campaigns, communications, and incentives, including coordination of channel and alliances communications calendar, updates to the Partner Portal, execution of quarterly partner webinar, newsletters, and other partner-focused communications and points of engagement.

  • Collaborate with partner marketing programs, product marketing and sales enablement to shape and develop MSP marketing tools for to drive through partner demand, MSP enablement and unique GTM packaging.

  • Analyze program and platform performance data to identify trends, make recommendations and build quarterly plans that reflect findings to maximize ROI.

  • Work closely with head of channel sales, business development, channel enablement and channel/alliances directors to develop a quarterly plan that aligns with sales plan to boost internal channel awareness, indirect pipeline and partner rep adoption.

  • Manage, balance and report on partner marketing budget.

Who You Are

  • Deep channel and alliances partner acumen and knowledge of channel go-to-market, partner business models, alliance partner types, partner profitability, and partner engagement best practices; deep understanding of marketing/sales funnel as it relates to the channel and alliances and methods by which to accelerate and impact pipeline.

  • Strong analytical skills: ability to pull and review reports, extract actionable insights, and make recommendations; demonstrated ability to incorporate metrics into a process of continuous improvement.

  • Excellent organizational, prioritization and project management skills; communicates status and escalates needs with clarity and ease and proposes solutions

  • Excellent interpersonal and communication skills, both written and oral

  • Manage and report on budget; prioritize spend based on business need and performance data

  • Fully adept in tech stack required to generate and deploy campaigns and measure effectiveness including marketing automation, CRM and PRM

  • Commended ability to build effective working relationships with sales leaders, sales team members and the partner community; demonstrates positive aggression and confidence asserting decisions

Minimum Qualifications

  • Bachelor’s degree in Marketing, Business, English or Communications, or related field of study

  • 5-7+ years proven experience in B2B field or partner marketing

  • Comfortable leveraging marketing automation tools and Salesforce to build campaigns and track performance

  • Must be willing and able to travel up to 20%, namely to Partner events

Preferred Qualifications

  • Experience working for cloud services/security technology company with mid-market focus

  • 5-7 + years directly relevant experience preferred

About Arctic Wolf

At Arctic Wolf we’re cultivating a collaborative and productive work environment that welcomes a diversity of backgrounds, cultures, and ideas to make our teams even stronger as we grow globally. We’ve been named one of the 50 Most Innovative Companies in the world for 2022 (Fast Company)—and the 2nd Most Innovative Security Company. This is in addition to consecutive awards from Top Workplace USA (2021, 2022), Best Places to Work - USA (2021, 2022) and Great Place to Work - Canada (2021, 2022).

Our Values

Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good.

We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.

We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.

All wolves receive compelling compensation and benefits packages, including:

  • Equity for all employees

  • Bonus or commission pay based on role

  • Flexible time off, paid volunteer days and paid parental leave

  • 401k match

  • Medical, Dental, and Vision insurance

  • Health Savings and Flexible Spending Agreement

  • Voluntary Legal Insurance

  • Training and career development programs

Security Requirements

  • Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies).

  • Background checks are required for this position.

Come join the Pack during this exciting time of rapid growth where every employee makes a difference and their contributions are recognized and rewarded.