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Senior Product Marketing Manager



Marketing & Communications, Product
Multiple locations
Posted on Monday, June 3, 2024

ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. ApplyBoard is a mission-driven, hyper-growth organization. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our six core values are our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it’s important that our team members are representative of the students from more than 150 countries that we support.

The Opportunity:

The Senior Product Marketing Manager is responsible for leading a product marketing portfolio for ApplyBoard globally. This person will drive the development and execution of the product marketing strategy across all markets, playing a pivotal role in the positioning, prioritization and go to market of ApplyBoard products, features and technologies.

Success will be defined by the delivery of brand and customer outcomes that drive the growth of ApplyBoard.

What you will do:

  • Lead the global product marketing strategy to deliver brand and customer growth

  • Develop clear, engaging vision and narratives that showcase our products, vision and industry thought leadership

  • Streamline how we communicate the breadth of our offerings to customers across different audiences with best in class value proposition and messaging

  • Develop and continuously evolve our GTM muscle to ensure we are effectively educating our customers with the right message, at the right time through a clear and compelling GTM plan

  • Craft the learning agenda and use the insights to inform and guide ongoing positioning, messaging and marketing strategies

  • Act as a thought leader and ambassador for ApplyBoard by participating in external meetings, speaking engagements, and written assets to deliver thought leadership.

  • ​Manage, mentor and inspire the team to achieve their goals, to contribute to the business and to develop, learn and grow while they build a successful marketing career at ApplyBoard

  • ​Play a leadership role within the Marketing Team by contributing to building a high-performance team renown for accountability, executional excellence, business impact and teamwork

What you will bring:

  • 10+ years marketing experience

  • ​Degree qualified in Marketing, Product and/or Commerce (preferred not mandatory

  • ​Highly strategic and great problem solver

  • Highly creative with ability to inspire and motivate others

  • Master of communication, ability to synthesize complexity and drive simplicity

  • ​Highly analytical, commercially oriented and motivated by business impact

  • ​Highly structured, with strong planning and prioritization skills

  • ​Outstanding written and verbal communication skills

  • ​Experience in driving organizational change management programs

  • Experience in fast paced, dynamic environment

About ApplyBoard

ApplyBoard empowers students around the world to access the best education. With more than 800,000 students from over 150 countries helped with their journey in less than a decade, we are just getting started.

ApplyBoard’s 1,350 global team members in 30 countries assist students and our 1,500 partner institutions by empowering the international student sector with innovative technology and insights. As a four-time consecutive Deloitte Fast 50 and Fast 500 ranked company, ApplyBoard is growing and scaling like few other companies. On top of our strong growth, our people are growing personally and professionally. ApplyBoard India was Great Place to Work® Institute (India) certified for outstanding employee experience and workplace culture.

Thank you for your interest in joining the ApplyBoard Team and being part of our mission to Educate the World. While we are lucky to attract a high level of interest in each of our roles, only qualified applicants will be contacted and selected for an interview.

ApplyBoard welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process.