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Integrated Marketing Manager - Africa



Marketing & Communications
Multiple locations
Posted on Friday, May 17, 2024

ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. ApplyBoard is a mission-driven, hyper-growth organization. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our six core values are our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it’s important that our team members are representative of the students from more than 150 countries that we support.

The Opportunity:

The Integrated Marketing Manager is responsible for driving brand and customer growth for ApplyBoard in Africa. This marketer will drive the development and execution of the marketing strategy for Students, Recruiters and Schools across all markets, channels and tactics.

What you’ll be doing every day:

  • Lead the integrated marketing strategy for Africa to deliver brand, customer and commercial growth

  • Develop and implement comprehensive integrated marketing strategies to drive brand awareness, customer acquisition, and engagement across all relevant channels.

  • Collaborate closely with cross-functional teams including product marketing, sales, and growth marketing to ensure alignment and integration of marketing initiatives with overall business objectives.

  • Lead the planning and execution of multi-channel marketing campaigns, utilizing a mix of traditional and digital channels such as print, TV, radio, social media, email, experiential and SEO/SEM.

  • Conduct market research and analysis to identify emerging trends, competitive insights, and opportunities for innovation in marketing strategy and tactics.

  • Oversee the creation and production of marketing collateral, including advertising materials, website content, videos, and promotional materials, ensuring consistency in messaging and branding.

  • Manage relationships with external agencies, vendors, and partners to support the execution of marketing campaigns and initiatives.

  • Monitor and analyze key performance metrics and ROI to evaluate the effectiveness of marketing programs and make data-driven recommendations for optimization.

  • Stay informed about industry best practices, technologies, and regulatory developments to continuously enhance the effectiveness and efficiency of marketing efforts.

  • Own the market specific learning agenda, experimentation and customer insights to improve delivery of brand and customer metrics

  • ​​Play a critical role within the Marketing Team by contributing to a high-performance team renown for accountability, executional excellence, business impact and teamwork

What you bring to the table:

  • 5+ years marketing experience

  • ​Degree qualified in Marketing, Communication and/or Commerce (preferred not mandatory

  • ​Highly strategic and great problem solver

  • Highly creative with ability to inspire and motivate others

  • ​Highly analytical, commercially oriented and motivated by business impact

  • ​Highly structured, with strong planning and prioritization skills

  • ​Outstanding written and verbal communication skills

  • ​Experience in driving organizational change management programs

  • Experience in fast paced, dynamic environment

About ApplyBoard

ApplyBoard empowers students around the world to access the best education. With more than 800,000 students from over 150 countries helped with their journey in less than a decade, we are just getting started.

ApplyBoard’s 1,350 global team members in 30 countries assist students and our 1,500 partner institutions by empowering the international student sector with innovative technology and insights. As a four-time consecutive Deloitte Fast 50 and Fast 500 ranked company, ApplyBoard is growing and scaling like few other companies. On top of our strong growth, our people are growing personally and professionally. ApplyBoard India was Great Place to Work® Institute (India) certified for outstanding employee experience and workplace culture.

Thank you for your interest in joining the ApplyBoard Team and being part of our mission to Educate the World. While we are lucky to attract a high level of interest in each of our roles, only qualified applicants will be contacted and selected for an interview.

ApplyBoard welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process.