Director, Growth Marketing
ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. ApplyBoard is a mission-driven, hyper-growth organization. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our six core values are our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it’s important that our team members are representative of the students from more than 140 countries that we support.
We’re looking for an experienced, creative, and data-driven Director, Growth Marketing to join the ApplyBoard Marketing Team. In this role, you’ll drive ApplyBoard’s global and regional growth strategies, oversee execution to drive revenue, and own the associated metrics. Leading a team of growth/demand marketers, you will own building brand awareness within our target markets, attracting new partners, driving qualified student applications in the sales pipeline through our partners, and increasing conversion rates through creative marketing tactics.
What you’ll be doing every day:
Develop and execute long-term and short-term marketing strategies, outlining key marketing themes, messages and offers and mediums for promotions throughout the year
Define, plan and deliver innovative, results-driven marketing programs and campaigns that align with company objectives to support our growth in geographies around the world
Map and lead all marketing activities along the customer journey - from initial touch through acquisition and onboarding to support and account management, increasing customer engagement, retention and lifetime value
Deliver highly targeted and relevant messaging to improve engagement and conversion by developing a thorough understanding of your segment and personas
Manage, report on and define KPIs that are meaningful and measurable, owning quarterly growth goals and ensuring exceptional ROI
Effectively collaborate and communicate with sales, partner relations, customer experience, sales enablement, communications, digital and other marketing teams, keep stakeholders informed about activities, and actively report on results
Work cross-functionally with other teams and team members to help guide the portfolio of marketing programs, including website, content marketing, database marketing, email nurturing, paid advertising, content syndication, SEO, social media, blogs, events and webinars, and defining new channels to market
Optimize tactics and channel performance by ensuring key insights and channel best practices are provided, measured, and utilized
Lead and mentor a high-performing team of growth/demand marketing managers/specialists
What you bring to the table:
8+ years of B2B marketing experience with 5+ years of senior management experience gained in a fast-paced environment, tech industry experienced preferred
Demonstrated experience planning, implementing, and executing creative multi-channel prospect and customer-focused marketing programs and campaigns that yield results, reduce customer churn and increase retention rates
Proficiency in developing and managing an affiliate network to drive revenue through third-party partnerships
Experience in turning events and webinars into revenue-generating opportunities
Power-user of Salesforce Marketing Cloud or another equivalent marketing automation platform
Excellent verbal and written communication skills with the ability to engage and collaborate with people across a variety of levels with diverse backgrounds
A highly analytical approach to reporting and analyzing performance metrics with a focus on continuous improvement, optimization, and testing new ways of executing to deliver meaningful results
Ability to adapt to rapidly changing business needs and technologies
Demonstrated time management and multi-tasking skills resulting in the ability to hit aggressive deadlines
Ability to work well under pressure while producing high-quality work, and enabling team members to deliver their best work
Proven experience in managing marketing budgets efficiently and effectively.
Ability to trace each dollar of revenue back to the corresponding marketing activity to optimize ROI
ApplyBoard empowers students around the world to access the best education by simplifying the study abroad search, application, and acceptance process to more than 1,750 institutions across Canada, the United States, the United Kingdom, Australia, and Ireland. Headquartered in Kitchener, Ontario, Canada, and with an additional operational office in Gurugram, India, ApplyBoard has helped more than 600,000 students from over 150 countries fulfill their study abroad dreams since 2015.
In 2022, Deloitte named ApplyBoard one of the fastest-growing technology companies in Canada for the fourth consecutive year, ranking #30 on the Deloitte Technology Fast 50 and #170 on the 2022 Deloitte Technology Fast 500 list. ApplyBoard ranked on LinkedIn’s 2022 Top Startups List in Canada in 2020, 2021, and 2022 and was recognized as CIX’s Innovator of the Year 2022 and the EY Entrepreneur of the Year 2022 Ontario Winner. In 2023, ApplyBoard India was Great Place to Work® Institute (India) certified for outstanding employee experience and workplace culture.
Thank you for your interest in joining ApplyBoard on our mission to Educate the World. Please note that only qualified applicants that have been selected for an interview will be contacted.
ApplyBoard welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.