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This position will be responsible for developing and executing field marketing strategies for Taiwan to drive brand awareness, demand generation, and executive engagement for sales growth. This role requires a strategic thinker with strong leadership skills, a deep understanding of the local market, and the ability to work well with other function leaders and channel partners, as well as to build a strong marketing team in Taiwan.

Key Responsibilities:

• Develop and implement comprehensive strategic marketing plans to support sales objectives and brand initiatives.
• Plan and execute marketing events, including 3rd party events, Ansys-owned events with over 1,000 attendees, brand awareness campaigns, and global campaigns aligned with local customized promotions and workshops.
• Collaborate with Sales/ACE, APAC, and Global Marketing teams to ensure consistent messaging and effective promotional materials.
• Manage and mentor a team of field marketing specialists, providing guidance and performance feedback.
• Establish key metrics to measure the success of field marketing activities and adjust strategies as needed.
• Build and maintain relationships with key stakeholders, industry influencers, and channel partners.
• Oversee the budget for Taiwan field marketing activities, ensuring cost-effective use of resources.
• Provide regular reports on field marketing performance and insights to senior management.

Qualifications:

• Bachelor's degree, Business Administration, or a related field. A master's degree is a plus.
• Minimum of 5 years of experience in field marketing or a similar role, preferably within the Taiwan market.
• Proven track record of successful field marketing campaigns and events.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Ability to analyze data and translate insights into actionable strategies.
• Proficiency in marketing software and tools such as SFDC, MA.
• Fluency in English.

Skills and Competencies:

• Deep understanding of the Taiwan market and consumer behavior.
• Creative thinker with the ability to develop innovative marketing strategies.
• Strong project management skills with the ability to handle multiple tasks and deadlines.
• Analytical mindset with a focus on data-driven decision-making.
• Ability to work collaboratively in a cross-functional team environment.