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Lead Marketing Analytics Manager

ANSYS

ANSYS

Marketing & Communications, Data Science
Canonsburg, PA, USA
Posted on Tuesday, July 2, 2024

Requisition #: 14728

Our Mission: Powering Innovation That Drives Human Advancement

When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys.

Innovate With Ansys, Power Your Career.

Summary and Role Purpose

Ansys is seeking a highly curious, passionate, and data-driven Marketing Analytics Manager who will report into the Senior Manager Marketing Analytics & Insight. The ideal candidate will provide the marketing team and key stakeholders with data-driven insights that guide execution, optimization, and investment decisions. This candidate is an expert teaching about Marketing Data and possesses a strong reporting and data visualization background to unlock insights around marketing performance and impact across programs, strategies, investments, and datasets. This candidate can transform data into analytics and connect this data to effectively drive key business decisions.


Key Duties and Responsibilities


DATA & INSIGHTS

  • Conducts analyses of marketing data which spans multiple platforms (Google Analytics, Pardot, Salesforce etc.)

  • Translates complex data into a story that matches the audience

  • Delivers data-driven insights and recommendations to marketing stakeholders

  • Consistently delivers proactive insights to multiple levels of marketing stakeholders

  • Performs ad hoc queries on the Marketing Data Warehouse using efficient SQL queries

  • Work with large, complex data sets. Solve difficult, non-routine analysis problems, applying advanced analytical methods as needed.

  • Build and prototype analysis pipeline iteratively to provide insights at scale

  • Develop comprehensive knowledge of Ansys data structures and GTM (go to market) metrics

ENABLEMENT

  • Teach all Marketing users how to best leverage the Marketing data and reporting solutions

  • Create a variety of enablement materials (video, live training, infographics, SharePoint site, etc.) to help Marketers take the data and insights into concrete actions in Marketing planning and execution

MARKETING PERFORMANCE MEASUREMENT

  • Monitor, track, analyze, and report on the health of marketing performance, including conversions, pipeline contribution and campaign attribution

  • Build scorecards for marketing performance monitoring.

  • Assist with the creation of measurement plans based on strategic imperatives, engagement/lead gen, communications objectives, and media strategies.

  • Analyze and interpret trends by channels, tactics, content types, and personas and translate into actionable insights to optimize campaign performance.

REPORTING & DASHBOARDS

  • Partnering with stakeholders to build reporting solutions that effectively answer their underlying business questions

  • Creating, updating, and maintaining reports and dashboards. Leveraging data across various platforms and systems and using tools like Pardot, Salesforce, Excel, and Power BI.

  • Work cross-functionally with marketing operations and other teams to validate & provide accurate metrics.

Minimum Education/Certification Requirements and Experience

  • Education: Bachelor’s Degree in Marketing, Statistics, Applied Mathematics, Data Science, Computer Science, Operations Research or other closely related quantitative or business discipline

  • 8+ years’ experience in marketing operations, marketing data analytics and marketing data insights

  • Advanced experience with marketing technology and associated reporting tools including Salesforce, Pardot, Google Analytics, Power BI, etc.

  • Advanced experience presenting, teaching and storytelling with data

  • Advanced experience measuring and reporting sales and marketing activities

  • Ability to creatively solve problems, deal with ambiguity and a fast-paced changing environment.

  • Proven ability in handling concurrent projects with attention to detail and accuracy

  • Lifelong learner, demonstrated experience continuously learning new skills and technologies

Preferred Qualifications and Skills

  • Experience in a high-tech, software, SaaS company

  • Intermediate to Advanced proficiency with BI tools (Power BI, Tableau), web analytics, experimentation, and statistical analysis

  • Intermediate SQL; Basic R or Python skills.

  • Intermediate proficiency with Web Analytics tools

At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: the commitments to our stakeholders, the behaviors of how we work together, and the actions of how we deliver results. Together as ONE Ansys, we are powering innovation that drives human advancement.

Our Commitments:

  • Amaze with innovative products and solutions
  • Make our customers incredibly successful
  • Act with integrity
  • Ensure employees thrive and shareholders prosper

Our Values:

  • Adaptability: Be open, welcome what's next
  • Courage: Be courageous, move forward passionately
  • Generosity: Be generous, share, listen, serve
  • Authenticity: Be you, make us stronger

Our Actions:

  • We commit to audacious goals
  • We work seamlessly as a team
  • We demonstrate mastery
  • We deliver outstanding results

INCLUSION IS AT OUR CORE
We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience, to a workplace where they are valued and where diversity, inclusion, equity, and belonging thrive.


WELCOME WHAT’S NEXT IN YOUR CAREER AT ANSYS

At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high — met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost.

At Ansys, it’s about the learning, the discovery, and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.

CREATING A PLACE WE’RE PROUD TO BE
Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: Newsweek’s Most Loved Workplace globally and in the U.S., Gold Stevie Award Winner, America’s Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (Belgium, China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, and U.K.).


For more information, please visit us at www.ansys.com

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.

Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.