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Marketing Specialist, Paid Media

ANSYS

ANSYS

Marketing & Communications
Canonsburg, PA, USA
Posted on Tuesday, June 11, 2024

Requisition #: 14590

Our Mission: Powering Innovation That Drives Human Advancement

When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys.

Innovate With Ansys, Power Your Career.

Summary / Role Purpose

We are seeking a skilled and experienced Marketing Specialist – Paid Media to join our global marketing team. In this role, you will be responsible for executing Ansys’ global performance marketing initiatives, with a focus on our paid social advertising, display and trade advertising programs. This role will serve as a point of contact for our media agency and trade advertising vendor partners. The ideal candidate should have a background in display and social advertising with a focus on conversion optimization and revenue generation. This is an excellent opportunity to play a role in driving our paid media initiatives and achieving business growth and success in a global context.

Key Duties and Responsibilities

  • Work with the Senior Manager, Paid Media to develop and implement a global performance marketing strategy across North America, EMEA & APAC, focusing on paid trade advertising, paid social and display.
  • Responsible for the execution, optimization, and management of global paid media campaigns, including vendor research and RFPs, campaign setup, bid management, ad copy creation, performance tracking, and bidding platform optimization to maximize ROI and achieve campaign goals.
  • Leverage online video, display, paid social & programmatic platforms to develop and execute targeted campaigns, driving engagement and conversions in the B2B space.
  • Serve as the main media buyer and planner with trade advertising vendors by fostering strong relationships with third-party media vendors, handling proposals, estimates and placing cost-effective media buys.
  • Proactively identify opportunities for process improvements, automation, and scalability in paid trade operations, driving efficiencies and streamlining workflows.
  • Collaborate with cross-functional teams (including content, design, industry, product, etc.) to align paid media initiatives with overall marketing objectives and ensure consistency in messaging and branding.
  • Provide creative, campaign briefs, and feedback to our media agency for display, trade and paid social initiatives.
  • Develop reports and presentations to effectively communicate campaign performance, insights, and recommendations to stakeholders.
  • Stay informed about the latest advancements in the paid media ecosystem to improve campaign effectiveness.
  • Support Account-Based Marketing (ABM) programs for paid media, using vendors like Rollworks, DemandBase, and LinkedIn advertising.

Minimum Education/Certification Requirements and Experience

  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • Proven experience in global paid social and display/programmatic optimization and management, preferably in a B2B marketing environment.
  • At least 1 year hands-on experience in a social advertising, display or DSP media platform (e.g. LinkedIn Ads, Facebook Ads, Google Ads, The Trade Desk, StackAdapt).
  • Experience working with advertising vendors on media buys.
  • Demonstrated success in running global paid media campaigns and managing large budgets effectively.
  • Experience managing campaigns across multiple languages and locations (NAM, EMEA, APAC).
  • Excellent communication and presentation skills, with the ability to effectively communicate complex ideas and strategies to stakeholders.
  • Self-motivated and detail-oriented, with the ability to manage multiple projects and priorities in a fast-paced environment.
  • Strong analytical and problem-solving skills, with the ability to interpret data and provide actionable insights.
  • Proficiency in utilizing analytics and tracking tools (e.g., Adobe Analytics, Google Analytics, Google Tag Manager) to measure and analyze campaign performance.
  • Experience executing email, webinar, sponsored content programs or sponsorships with third party vendors.
  • Sense of urgency.
  • Collaborative, team-oriented attitude.
  • Demonstrate ability and willingness to learn new skills independently.

Preferred Qualifications and Skills

  • Agency background strongly preferred.
  • 3-5 years of relevant experience.
  • Experience in global B2B technology marketing with understanding of current technology market trends.
  • Google Ads certification or other relevant certifications in display, paid social advertising.
  • Hands-on familiarity with Salesforce or comparable marketing automation tool.
  • Experience running Account-Based Marketing (ABM) programs for paid media, using vendors like Rollworks, DemandBase, or experience involving targeting and engaging specific audience segments and optimizing campaigns accordingly.

At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: the commitments to our stakeholders, the behaviors of how we work together, and the actions of how we deliver results. Together as ONE Ansys, we are powering innovation that drives human advancement.

Our Commitments:

  • Amaze with innovative products and solutions
  • Make our customers incredibly successful
  • Act with integrity
  • Ensure employees thrive and shareholders prosper

Our Values:

  • Adaptability: Be open, welcome what's next
  • Courage: Be courageous, move forward passionately
  • Generosity: Be generous, share, listen, serve
  • Authenticity: Be you, make us stronger

Our Actions:

  • We commit to audacious goals
  • We work seamlessly as a team
  • We demonstrate mastery
  • We deliver outstanding results

INCLUSION IS AT OUR CORE
We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience, to a workplace where they are valued and where diversity, inclusion, equity, and belonging thrive.


WELCOME WHAT’S NEXT IN YOUR CAREER AT ANSYS

At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high — met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost.

At Ansys, it’s about the learning, the discovery, and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.

CREATING A PLACE WE’RE PROUD TO BE
Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: Newsweek’s Most Loved Workplace globally and in the U.S., Gold Stevie Award Winner, America’s Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (Belgium, China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, and U.K.).


For more information, please visit us at www.ansys.com

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.

Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.

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