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Senior Marketing Operations Manager



Marketing & Communications, Operations
Toronto, ON, Canada
Posted on Thursday, May 23, 2024

About AlayaCare:

At AlayaCare, we’re revolutionizing the way that home healthcare is delivered. Our leading cloud-based software allows our customers around the world to manage their employees, scheduling, billing, and enable better delivery of care. We're a fast-growing SaaS company with a team of 550+ team members across Canada, US, Australia, and Brazil. We aim to be the world leader in home healthcare software solutions as we empower providers to deliver better health outcomes to their patients and clients. We pride ourselves on our open and transparent culture, our bias for action, and being committed to a workplace where we can be ourselves.

About the role:

Reporting to Director of Revenue Operations, the Senior Marketing Operations Manager is responsible for supporting the entire Marketing department to strategize, streamline and operationalize marketing efforts to drive business impact.

Our Marketing team consists of talented, self-starters who collaborate effectively and thrive in an environment with a high level of autonomy. The team leverages industry knowledge and insights in order to apply the most impactful integrated marketing strategies and tactics that support the company’s mission and business objectives.

A day in the life:

  • Streamline and execute marketing strategy, campaigns, and enablement initiatives.
  • Evaluate, implement, and manage marketing technology tools and systems (e.g., CRM, marketing automation, analytics platforms) to support marketing campaigns and initiatives.
  • Oversee the planning, execution, and optimization of marketing campaigns across various channels (online and offline) to drive lead generation, customer acquisition, and brand awareness.
  • Develop and refine attribution models to accurately measure the impact of various marketing channels and touchpoints on conversion and revenue generation.
  • Provide actionable insights and recommendations based on attribution analysis to optimize marketing budget allocation, channel mix, and campaign targeting.
  • Work closely with sales operations, revenue enablement and CRM leads to ensure marketing automation data is being properly collected and connected in our software systems.
  • Support and work closely with marketing functions, conduct monthly cadences to provide useful & relevant insights
  • Collaborate closely with other departments such as sales, product management, and finance to ensure alignment of marketing initiatives with overall business goals.
  • Act as a liaison between sales and marketing ops to drive lead nurture campaigns and improve marketing conversions.
  • Own contact lifecycle management and email segmentation in HubSpot.
  • Manage various inbound and outbound marketing campaigns, ensuring messaging is aligned between internal stakeholders and tech stack workflows are activated and working.
  • Optimize, refine and maintain lead scoring model in collaboration with sales and marketing teams, ensuring accurate prioritization of leads based on likelihood to convert, and regular review to align with evolving business goals.
  • Act as Marketing automation expert, listening to needs of our buyer personas and offering smart, trackable solutions at each stage of the customer journey.
  • Develop and manage marketing dashboards and reports to track key success metrics and ROI.
  • Analyze marketing data and metrics to track performance, measure ROI, and provide insights for optimizing marketing strategies and campaigns.
  • Oversee and manage list import process, making sure data being imported flows and collected properly.
  • Use data-driven insights to suggest improvements to customer experience and boost engagement.
  • Coordinate with the Marketing and Sales departments to ensure data is flowing downstream & upstream at the right time, in the right place, and to the right people.

What you bring to the team:

  • Proven experience (4+ years) as a Marketing Operations Manager or similar role.
  • Bachelor Degree in Commerce, Health Sciences, or similar
  • HubSpot Marketing Expertise, including certifications (HubSpot Certified is a plus).
  • Demonstrated success in planning and executing BDR led campaigns
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Proficiency in marketing automation tools and practices.
  • Excellent project management and organizational skills.
  • Strong communication and leadership abilities.
  • Experience with modern marketing and sales development solutions such as Asana, HubSpot, Looker, Incycle, Chillipiper, Zoominfo, Wistia etc.
  • Self-sufficient worker capable of managing multiple deadlines with little supervision

Location and travel requirements:

AlayaCare supports a flexible hybrid working model, expecting that our employees have a regular in-office presence at their closest office location while offering flexibility for some remote work. Our team encourages in-person collaboration and with this, the preferred candidate location for this position would be within the Greater Toronto Area.

What Makes AlayaCare a Great Place to Work:

  • Our products have a positive impact on the lives of countless care workers and care recipients
  • Our company has been recognized by the Globe and Mail as one of Canada’s Top Growing Companies and as a recipient of Deloitte's Technology Fast 50TM program award for our rapid revenue growth, entrepreneurial spirit and bold innovation
  • Equity in a well-funded, high-growth company
  • Hybrid working models with beautiful and creative office spaces to enjoy in prime locations
  • Virtual and onsite social events for employees centered around collaboration, learning, and fun, including DEIBA committee events, volunteer events, fireside chats, catered team lunches, celebrations, and team building activities
  • Comprehensive group benefits program, including telemedicine
  • Employee expense program for health, wellness, lifestyle, professional development and productivity-related expenses
  • Parental leave top-up program
  • Flexible vacation policy
  • Company Wellness Day program for extra time to unwind
  • Paid Volunteer Time off Program
  • Career growth and learning and development opportunities
  • An entrepreneurial culture of transparency, collaboration, and innovation
  • Access to our employee perk program for discounts at various participating vendors

If this sounds like the perfect job for you, apply today. As well as joining a great culture and a market-leading company, you will be part of a team making a positive difference in the post-acute care market. If this isn’t the job for you, you may know someone who is a perfect fit. Please feel free to share this opportunity.

If you want to explore AlayaCare further, please visit our website

Better outcomes, better belonging

Our team members are unique—like our products and the customer groups that we service. AlayaCare employees bring different strengths, perspectives, and experiences to their roles and to our products that enable better care. We are committed to offering a people-centric culture where all employees belong and feel heard.

Having a pulse on our employee feedback is important to us as we aim to continuously evolve Diversity, Equity, Inclusion, Belonging, and Accessibility within AlayaCare's policies, total rewards offerings, discussions, learning & development programs, and community partnerships. All qualified applicants will receive equal consideration.

If you require accommodation as part of the recruitment and selection process, please reach out to Please note, we do not accept unsolicited headhunter or agency resumes.