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Product Marketing Intern



Marketing & Communications, Product
Montreal, QC, Canada
Posted on Thursday, May 16, 2024

About AlayaCare:

At AlayaCare, we’re revolutionizing the way that home healthcare is delivered. Our leading cloud-based software allows our customers around the world to manage their employees, scheduling, billing, and enable better delivery of care. We're a fast-growing SaaS company with a team of 550+ team members across Canada, US, Australia, and Brazil. We aim to be the world leader in home healthcare software solutions as we empower providers to deliver better health outcomes to their patients and clients. We pride ourselves on our open and transparent culture, our bias for action, and being committed to a workplace where we can be ourselves.

About the role:

Reporting to the Sr Director of Product Marketing and working collaboratively with the entire Product Marketing team, the Product Marketing Intern will help execute go-to-market (GTM) motions for key products and projects across the AlayaCare platform. The ideal candidate has a basic understanding of different marketing functions and experience with functions that Product Marketing normally works with regularly like Digital Marketing, Demand Generation, Events. Any type of experience working with a technology SaaS company is a big plus.

The Product Marketing Intern will learn how SaaS organizations operate and learn how Product Marketing is the interlock between the Product organization and other functional teams, including Sales, Marketing, Customer Success, Account Management, Finance, among many others.

The candidate will also learn to clearly articulate value propositions for our products, define, understand, and address our customer pain points and how to develop and own the positioning, messaging and launch activities of new products and features. As a Product Marketing Intern, you will be given one key project to complete and present in your tenure here while you assist on other Product Marketing launches and projects to gain rounded experience.

If you look at a technology/ software solution and wonder how the company came up with their marketing campaign, or how the tagline/messaging you are reading connects with the users of the software, you are our person.

A day in the life:

  • Help and assist the Product Marketing team in their Go To Market planning – help gather feedback, build first versions of marketing collateral that will aid in an effective and scalable go-to-market process.
  • Create communications that will directly impact customers within the bounds of product marketing defined messaging and positioning.
  • Develop high-impact sales enablement tools and decks that will help influence sales deals.
  • Assist in commercializing new products consistent with launch plans developed by a Product Marketing Manager and provide direct support that ensures cross-functional alignment.
  • Help project manage launches and facilitate speedy delivery of work between stake holders
  • Work closely with leadership to help our customer programs take flight.
  • Assist with building research backed competitive battlecards.
  • Contribute towards key product marketing projects being led by leadership which will challenge you and help you learn more about data analysis, customer’ voice understanding and marketing pipeline building with relation to Product Marketing.

What you bring to the team:

  • Any professional experience especially in B2B SaaS or in Sales or Marketing is a plus
  • Healthcare technology experience and interest is an asset.
  • Strong analytical mindset
  • Strong organization skills that will help build a project management muscle
  • Detail-oriented and thorough.
  • Exceptional time management, interpersonal, communication skills
  • Strong written, and oral communication skills
  • Demonstrated innovation and creative problem-solving abilities
  • Desire to collaborate, keen to learn and not afraid to ask questions
  • Fluency in English
  • Fluency in French is an asset

Location and travel requirements:

AlayaCare supports a flexible hybrid working model, expecting that our employees have a regular in-office presence at their closest office location while offering flexibility for some remote work. Our team encourages in-person collaboration and with this, the preferred candidate location for this position would be within the Greater Montreal Area.

What Makes AlayaCare a Great Place to Work:

  • Our products have a positive impact on the lives of countless care workers and care recipients
  • Our company has been recognized by the Globe and Mail as one of Canada’s Top Growing Companies and as a recipient of Deloitte's Technology Fast 50TM program award for our rapid revenue growth, entrepreneurial spirit and bold innovation
  • Hybrid working models with beautiful and creative office spaces to enjoy in prime locations
  • Virtual and onsite social events for employees centered around collaboration, learning, and fun, including DEIBA committee events, volunteer events, fireside chats, catered team lunches, celebrations, and team building activities
  • Flexible vacation policy
  • Company Wellness Day program for extra time to unwind
  • Career growth and learning and development opportunities
  • An entrepreneurial culture of transparency, collaboration, and innovation

If this sounds like the perfect job for you, apply today. As well as joining a great culture and a market-leading company, you will be part of a team making a positive difference in the post-acute care market. If this isn’t the job for you, you may know someone who is a perfect fit. Please feel free to share this opportunity.

If you want to explore AlayaCare further, please visit our website

Better outcomes, better belonging

Our team members are unique—like our products and the customer groups that we service. AlayaCare employees bring different strengths, perspectives, and experiences to their roles and to our products that enable better care. We are committed to offering a people-centric culture where all employees belong and feel heard.

Having a pulse on our employee feedback is important to us as we aim to continuously evolve Diversity, Equity, Inclusion, Belonging, and Accessibility within AlayaCare's policies, total rewards offerings, discussions, learning & development programs, and community partnerships. All qualified applicants will receive equal consideration.

If you require accommodation as part of the recruitment and selection process, please reach out to Please note, we do not accept unsolicited headhunter or agency resumes.