Marketing Communications Manager



Marketing & Communications
Brisbane, Australia
Posted on Tuesday, November 21, 2023
  • Full-time / Permanent role
  • Hybrid (A mix of WFH and In-Office)
  • Sydney, Melbourne, Brisbane, or Adelaide location preferred.

AlayaCare is looking for a Marketing Communications Manager to take responsibility for creating and executing our content and communications strategy; and driving a consistent tone of voice across the ANZ region for AlayaCare.

Does a competitive salary package with bonus company stock, flexible hybrid work, 5 wellness days/year, up to 90 days/year working from anywhere in the world, Bonus flexible benefits package and a fantastic team culture spike your interest?

About AlayaCare

AlayaCare is a mature SaaS scale-up, recently announced as one of Deloitte’s Fast 50 Tech companies, with a presence in Australia, Canada and the United States who are revolutionising the way aged and disability care is delivered for service providers. Our software offers a complete technology solution for community and residential care organisations.

Focused on driving better outcomes for the aged care and disability care sectors, we are driven by our purpose of enabling the care we want our loved ones to receive in the place they call home. We have an open and transparent culture, our teams are highly diverse, and we are committed to a workplace where we all feel that we can be ourselves.

About the role

Reporting to the Director of Marketing, ANZ – the Marketing Communications Manager is a senior member of the ANZ Marketing team and will focus on developing and executing engaging content that builds our brand, thought leadership and drives awareness of our SaaS solutions in the ANZ region.

You will collaborate with our global content and PR team to create omni-channel content including website copy, blogs, social media, PR materials, brochures, presentations and more. Your excellent communication skills and storytelling ability will be used to simplify complex topics and connect with our target audiences across healthcare and aged care.

More specifically, this role will:

  • Develop and execute content and communications strategies that align with our brand and product goals
  • Create omni-channel content including website, social media, PR, case studies, etc.
  • Manage content performance across channels and drive optimisation
  • Build and execute PR strategy to generate earned media
  • Identify collaboration opportunities with AlayaCare partners
  • Actively produce thought leadership content aligned to industry trends
  • Collaborate cross-functionally on content strategy and alignment
  • Oversee customer testimonials process
  • Leverage data and AI to boost content effectiveness
  • Own social media, communications strategy and thought leadership content
  • Support marketing projects and initiatives with communications advice
  • Work with sales to identify opportunities to build thought leadership
  • Collaborate with wider global Marketing and Sales teams
  • Provide recommendations to educate, build awareness and reputation.

About you

  • 7+ years' experience in a Communications or Content Manager role
  • Bachelor's Degree in Communications, Journalism, PR or business related discipline
  • Advanced communication and storytelling skills with ability to simplify complex topics
  • Ability to build relationships with media to generate earned media
  • Ability to create omni-channel content across formats and channels
  • Experience engaging senior stakeholders
  • Advanced data analysis and content strategy skills
  • Ability to develop print and digital content strategies
  • Research skills to validate claims and perspectives
  • Ability to manage multiple projects and deadlines
  • An adept Flexible work style – can work autonomously and collaboratively.
  • Provide recommendations to educate, build awareness and reputation.

It would also be great if you have:

  • Experience in SaaS, Tech or Health & Aged Care

Why AlayaCare is a great place to work

  • Purposeful work – a chance to make a difference in aged and disability care in ANZ
  • Competitive salary package including company stock
  • A ‘SuperFlex’ hybrid work policy – work from the office or from home
  • Wellness days to relax and promote mental health
  • An open, transparent and supportive culture
  • Focus on learning and development with budget for all employees each year
  • Flexible benefits package – choose your own from our broad offering
  • Volunteer and company funded parental leave
  • Health and wellness activities, as well as happy hours and team outings.

If this sounds like you, apply today! As well as joining a great culture and a market leading company, you will be well placed to make a positive difference in the aged and disability care sectors in Australia and New Zealand.

Better outcomes, better belonging

Our team members are unique—like our products and the customer groups that we service. AlayaCare employees bring different strengths, perspectives, and experiences to their roles and to our products that enable better care. We are committed to offering a people-centric culture where all employees belong and feel heard.

Having a pulse on our employee feedback is important to us as we aim to continuously evolve Diversity, Equity, Inclusion, Belonging, and Accessibility within AlayaCare's policies, total rewards offerings, discussions, learning & development programs, and community partnerships. All qualified applicants will receive equal consideration.

If you require accommodation as part of the recruitment and selection process, please reach out to Please note, we do not accept unsolicited head-hunter or agency resumes.