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Product Content Marketing Manager



Marketing & Communications, Product
Toronto, ON, Canada
Posted on Wednesday, September 20, 2023

About AlayaCare:

AlayaCare is revolutionizing the way home health care is delivered. Our leading cloud-based software allows our clients around the world to manage their employees, scheduling, billing, and enable better delivery of care. We're a fast-growing SaaS company with a team of 600+ team members across Canada, US, Australia, and Brazil. We aim to be the world leader in home health care software solutions. We pride ourselves on our open and transparent culture, our bias for action, and being committed to a workplace where we can be ourselves.

About the Role:

AlayaCare is looking for our next Product Content Marketing Manager to join its marketing team!

Reporting to the Senior Director, Product Marketing, you will be essential in crafting AlayaCare’s product launch content and communication with a focus on positioning, value selling and adoption. This role will own and execute all the Go To Market content that will support product marketing and sales teams. Working with the larger marketing team you’ll ensure that AlayaCare’s unique value proposition is effectively communicated, increasing brand awareness and conversions for our sales and product teams. You will work collaboratively with the product marketing manager on the content strategy and then fully own the planning, creation and generation of the content that adheres to our style guide, editorial guide and tone.

Position location, travel, and in-office expectations:

AlayaCare supports a flexible working model, expecting our employees to spend time onsite at their closest office location each week while offering flexibility for some hybrid work. Our team encourages in-person collaboration and with this, the preferred candidate location would be within the Greater Toronto Area. Candidates with transferrable experience in other key regions of Canada (Montréal, Victoria, Vancouver, and surrounding GTA areas). Some travel within Canada will be expected (up to 15% of the time), infrequent travel to the USA for events could be expected.

What you'll be responsible for:

  • Create clear, concise and engaging content for our product marketing, sales, and demand generation teams ranging from internal communications to reports, product updates, one-pagers, white papers, sales enablement collateral, case studies, and other projects as necessary
  • Analyze competitors’ content, messaging, and distribution tactics
  • Using the identified target audiences and their key demographics, figure out their interests and online behaviour to create compelling content that converts
  • Be responsible and accountable for end to end content creation – and with tight quality control and positioning approaches.
  • Assist in developing copy for new and enhanced product launches with a focus on value selling.
  • Work with AI and external software to scale your content distribution and output
  • Ensure written content aligns with strategic goals and organizational culture
  • Conduct research and interviews with customers to learn more about current trends, developments, and perceptions.
  • Provide quality control of materials produced by the organization, ensuring consistency of style and accuracy of grammar
  • Solve editorial issues and process bottlenecks, and proactively identify and anticipate opportunities (for campaigns and projects) where positioning and/or language could be improved
  • Collaborate with our digital team to integrate high-volume keywords into web copy with an aim to attract organic traffic
  • Measure success through lead generation and organic traffic growth
  • Adhere to strict timelines that honor our product releases
  • Ability to work individually for their own deliverables while getting key stakeholders to buy in.
  • Participate in some North American travel (primarily within Canada - Toronto and Montreal) up to 15% of the time.

What you bring to the team:

  • Bachelor's Degree in a related field (Business, Marketing, Communications, Sciences, etc.) or a Bachelor's Degree in an unrelated field with sufficient relevant experience
  • 3+ years of experience in content marketing within a software environment is required
  • Technical acumen and experience adopting and leveraging mar-tech
  • Success in providing marketing support to sales, product marketing, and other teams
  • Experience creating strong, engaging content
  • Creative and forward-thinking
  • Comprehensive understanding of SEO best practices
  • Goal-oriented and internally motivated
  • Proven ability to manage projects and juggle a diverse workload while meeting all deadlines
  • Excellent research, organizational, and time management skills
  • Strong listening and communication skills
  • A moderate understanding of Canadian and US healthcare is a plus
  • Bilingualism would be considered an asset, though not a requirement

What Makes AlayaCare a Great Place to Work:

  • Our products have a positive impact on the lives of countless care workers and care recipients
  • Equity in a well-funded, high-growth company
  • Flexible hybrid working model and beautiful and creative office spaces to enjoy within prime locations
  • Competitive compensation including equity in a growing, well-funded company
  • Comprehensive group benefits program, including telemedicine
  • Employee expense program for health, wellness, lifestyle, productivity expenses and more!
  • Parental leave top-up plan
  • Flexible vacation policy
  • Wellness Fridays throughout the summer months for extra time to unwind
  • Paid Volunteer Time off Program
  • Career growth and development opportunities
  • An entrepreneurial culture of transparency, collaboration, and innovation
  • We are recognized as Deloitte's Technology Fast 50TM program award for our rapid revenue growth, entrepreneurial spirit and bold innovation

If this sounds like the perfect job for you, apply today. As well as joining a great culture and a market-leading company, you will be part of a team making a positive difference in the post-acute care market. If this isn’t the job for you, you may know someone who is a perfect fit. Please feel free to share this opportunity.

If you want to explore AlayaCare further, please visit our website

Better outcomes, better belonging

Our team members are unique—like our products and the customer groups that we service. AlayaCare employees bring different strengths, perspectives, and experiences to their roles and to our products that enable better care. We are committed to offering a people-centric culture where all employees belong and feel heard.

Having a pulse on our employee feedback is important to us as we aim to continuously evolve Diversity, Equity, Inclusion, Belonging, and Accessibility within AlayaCare's policies, total rewards offerings, discussions, learning & development programs, and community partnerships. All qualified applicants will receive equal consideration.