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Director of Marketing



Marketing & Communications
Multiple locations
Posted on Monday, July 8, 2024

About Aimsio

Aimsio is a leading field operational management platform designed for heavy industries. Our customers across North America have processed over $7 billion on the platform, managing over 25,000 crew workers through Aimsio!

About You:

The Director of Marketing at Aimsio reports directly to our CEO and is an integral member of the leadership team. This role is responsible for crafting and executing comprehensive marketing strategies to enhance brand awareness, boost customer engagement, and drive revenue growth. From initial concept to final implementation, the Director of Marketing brings creative vision, establishes operational frameworks, and ensures the success of all marketing initiatives across the department.

As reported by StartAlberta, you are joining #1 in the top 50 Alberta startups to Watch! Work directly with our co-founders and learn from some of the most talented people in the industry. Headquartered in Calgary and a remote-first company, Aimsio’s mission is to help hardworking people build the future through operational excellence.

We value practical, motivated individuals who pay attention to detail while keeping an eye on the overall goal. We're seeking someone driven to achieve results and who sees obstacles as opportunities for creative solutions. As a self-starter with strong organizational skills and discipline, you’ll thrive in this role. Most importantly, you will take pride in your work and be inspired by your role in advancing the construction and energy industries. Join us and make a meaningful impact on building our future!

Key Responsibilities:

Marketing Strategy Development:

  • Formulate and execute comprehensive marketing strategies aligned with the Aimsio’s growth goals.
  • Identify market trends, customer insights, and competitive landscape to inform strategic decisions.
  • Have an experimental mindset and run tests regularly

Brand Management:

  • Oversee the implementation of the company's brand strategy, ensuring consistent messaging across all channels.
  • Maintain and enhance the company's brand equity through innovative and cohesive branding efforts.

Lead Generation:

  • Develop and implement effective lead generation strategies to drive qualified leads to the sales team.
  • Utilize various channels, including digital marketing, content marketing, and events, to generate high-quality leads.

Sales Collaboration:

  • Work closely with the sales team to ensure marketing efforts are aligned with sales objectives and strategies.
  • Support sales initiatives with targeted campaigns and collateral to enhance sales effectiveness.

Product Positioning:

  • Develop and articulate product positioning, value propositions, and messaging that resonate with target audiences.
  • Ensure clear and compelling communication of product benefits to drive customer engagement and adoption.

Analytics and Reporting:

  • Track, analyze, and report on marketing performance metrics to assess the effectiveness of marketing initiatives.
  • Utilize data-driven insights to refine strategies and improve overall marketing ROI.

Team Management:

  • Lead, mentor, and develop the marketing team, fostering a collaborative and innovative environment.
  • Promote professional growth and ensure the team is equipped with the skills and tools needed for success.

Budget Management:

  • Manage the marketing budget, ensuring efficient allocation of resources to maximize impact.
  • Oversee financial planning and expenditure tracking to stay within budgetary constraints.

Content Creation:

  • Write and oversee the creation of compelling content for various channels, including the website, ads, emails, and more.
  • Ensure all content is aligned with the brand voice and marketing objectives.
  • Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred. Preferably, 7+ years of experience in developing and directing growth/demand generation marketing initiatives.
  • Proven experience in a senior marketing leadership role, preferably in a fast-growing B2B environment.
  • Strong understanding of digital marketing, lead generation, and brand management.
  • Hands-on experience in digital channels such as Google Ads, LinkedIn Ads, SEO, SEM, and Display.
  • Proven track record of driving and scaling pipeline generation in fast-paced environments.
  • Hands-on experience with email marketing both acquisition and lifecycle.
  • Excellent analytical skills with the ability to translate data into actionable insights.
  • Exceptional communication and interpersonal skills.
  • Exceptional leadership capabilities, focusing on team development, scalability, and achieving organizational goals.
  • Demonstrated success supporting BDR and Sales functions.
  • Proficiency in marketing automation tools and Hubspot.


Aimsio is Remote First which means we're flexible about where you live. However, we can currently only consider candidates who are legally able to work for us in Canada. Our "home cities" are Calgary, Toronto, and Vancouver, so if you live elsewhere, at the very least you should expect occasional flights to our home cities in the future for team-building events (we can't wait!).

Compensation: get rewarded

You will receive a competitive base salary and our full health and wellness benefits plan. Our employee benefits include full health and dental; a wellness account; paid sick, WeWork Credits, vacation, and flex days; and a RRSP/TFSA Group Savings plan.

Equal Employer

At Aimsio, we take pride in fostering a diverse and inclusive workplace where all individuals are valued for their unique perspectives and talents. As an equal employer, we are committed to providing equal opportunities and maintaining an environment free from discrimination or bias. Join our team and contribute to a culture that celebrates diversity and promotes fairness in all aspects of our organization.