GTM Systems Manager
AgencyAnalytics
You’ll own the systems, data flows, and processes that fuel our top-of-funnel engine. You will design and optimize the prospect journey, ensuring our programs are measurable, automated, technically sound, and aligned with business objectives.
- Department
- Operations
- Employment Type
- Permanent
- Location
- Remote Canada
- Workplace type
- Fully remote
- Compensation
- $91,200 - $136,800 / year
As a GTM Systems Manager, you will:
- Operationalize our go-to-market strategy into scalable workflows, lifecycle programs, and technical infrastructure.
- Build and optimize automated journeys, nurture programs, and segmentation to improve engagement, activation, and conversion.
- Run structured experiments across the funnel to generate insights and improve performance.
- Own and enhance HubSpot architecture, including workflows, scoring models, lifecycle stages, routing logic, and data syncs.
- Strengthen lead scoring, enrichment, routing, and data quality to improve speed-to-lead and pipeline efficiency.
- Partner with Marketing and Data on event tracking, API integrations, data models, and system governance.
- Partner with Sales and CX Ops to diagnose and resolve technical issues across GTM systems, ensuring accurate data flow and reliable automation.
- Support leadership with insights, performance analysis, and quarterly planning.
What You'll Bring
- 5+ years in Marketing or Sales Operations, Revenue Operations, or GTM Engineering.
- Advanced expertise in HubSpot across automation, lifecycle, data workflows, and reporting.
- Experience with tools such as UnifyGTM, Clay, Intercom, Segment, Google Analytics 4, Google Ads, and Figma.
- Working knowledge of HTML/CSS, conversion tracking, and data enrichment tools.
- Strong understanding of B2B SaaS funnels, PLG activation, scoring models, and routing logic.
- Ability to interpret data and turn insights into recommendations.
- Experience with experimentation, data quality, governance, and segmentation.
- Strong project management and communication skills with a proactive and systems-oriented approach.
- Familiarity with SPICED, the Bowtie Model, or account-based marketing is an asset.
Compensation
Note: This posting is for an existing vacancy that we are seeking to fill.
About AgencyAnalytics
We're a founder-led Canadian success story that started in 2010, and we're over 140 strong today.
All your information will be kept confidential.
Our Hiring Process
Applied
Talent Interview
Hiring Manager Interview
Case Study
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