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Performance Marketing Manager

Absorb LMS

Absorb LMS

Marketing & Communications
Posted on Feb 20, 2025

"The Marketing team is poised for unprecedented growth and opportunity. We're in a very unique position where we've experienced tremendous success but are far from exhausting the whitespace around us. There is a unique opportunity to join a rising organization and make a significant and immediate impact." Mark Lynch - Senior Director, Demand Generation

Are you a data-driven marketer with a passion for optimizing digital campaigns and scaling B2B SaaS brands? As a Performance Marketing Manager at Absorb, you'll take the lead in driving impactful growth across display, video, and connected TV advertising—while playing a key role in enhancing our paid search strategy. You’ll be at the forefront of a dynamic, high-growth team, leveraging analytics, creativity, and innovation to launch ROI-positive campaigns that directly contribute to our success. If you thrive in a fast-paced environment where performance and strategy go hand in hand, this is your opportunity to make a big impact.

Are you interested in hearing more about Absorb from a current employee? Listen here:

Absorb Culture - Absorb LMS

What you’ll do:

  • Develop and execute a comprehensive performance marketing strategy across channels including display, video and connected TV, programmatic, and paid search.
  • Own and optimize campaigns to achieve conversion, CPA, and ROI targets.
  • Drive innovation by continuously testing new channels, creative formats, and audience segments to uncover high-growth opportunities and improve overall campaign performance.
  • Collaborate with cross-functional teams to align marketing efforts with broader business goals.
  • Manage budgets effectively, ensuring efficient allocation to maximize ROI.
  • Stay ahead of industry trends and tools, continuously testing and iterating to maintain a competitive edge.

What you’ll bring:

  • 5+ years of experience in performance marketing, with a strong focus on programmatic and video channels.
  • Proven track record of driving results in a B2B SaaS environment.
  • Demonstrated proficiency in digital advertising platforms such as Google Ads, Microsoft Ads, and programmatic platforms (e.g.,TradeDesk) is essential.
  • Familiarity with emerging connected TV platforms and a willingness to adopt new tools is highly valued.
  • Strong project management skills and ability to balance multiple priorities.
  • Excellent communication skills and a collaborative spirit.

Are you ready to become an Absorber?

What we offer:

  • Fully remote-first work with flexible work arrangements
  • Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location
  • New Hire Equipment Allowance and monthly Flex Allowance to support your success
  • Endless opportunity for career growth and internal mobility
  • Employee driven DE&I programs
  • Games room, meditation & yoga space, state of the art workplace for Absorbers in our Calgary office

Who are we?

Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. Absorb is a cloud-based learning management system (LMS) engineered to inspire learning and fuel business productivity. Our online learning platform combines forward-thinking technology built to scale as our customer’s organizations grow. We empower learners to enrich their lives, workplaces and communities.

Our values are simple:

  • We achieve exceptional results by genuinely caring about each other and the work we do
  • We’re united, and we grow through our commitment to elevating continual learning!

Absorb is proud to be an equal opportunity employer, we celebrate diversity and are committed to creating a safe and inclusive environment for all our people. All employment decisions are based on business needs, job requirements and individual qualifications. In the event a current Absorb employee would like to apply for this role they will inform their supervisor prior to submitting their application. Successful candidates for this position will be subject to pre-employment background screening, including a criminal record check and must be able to show proof of legal eligibility to work in the country they have applied to without sponsorship.

Should you require any accommodation during the recruitment process, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, please contact us at accessiblecareers@absorblms.com

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