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Senior Marketing Analyst

Absorb LMS

Absorb LMS

Marketing & Communications, IT
Posted on Friday, July 5, 2024

As the Senior Marketing Analyst, you'll transform complex data into impactful insights that drive our marketing success. Your expertise in GA4, CRO, A/B testing, and data analytics will empower our teams to make informed decisions, optimize user experiences, and enhance marketing effectiveness. Join us to shape the future of e-learning solutions and lead our marketing initiatives to new heights.” – Saravana Sivanandham, CMO

About the role:

The Senior Marketing Analyst is responsible for enabling all our Marketing teams to grow their results faster via data and experimentation. You will partner closely with each team as an analytical expert, advising on the implementation of tactics and helping execute proper experiments. You’ll provide strategic insights and recommendations based on quantitative research you conduct into Conversion Rate Optimization (CRO), customer journeys, user segmentation, and marketing channel data. This role is also responsible in prioritizing reporting, analysis, and data needs of the Marketing team.

Absorb Culture - Absorb LMS

What you’ll do:

  • Be able to synthesize data from various sources and deliver actionable insights based on qualitative and quantitative sources.
  • Own GA4 platform, develop and implement tagging/ web analytics code in GA4 to enable tracking of online properties.
  • Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.
  • Use qualitative and quantitative sources of data to develop and execute a conversion rate optimization strategy and testing plan.
  • Partner with design and development team to recommend changes based on winning test results.
  • Use an iterative approach to optimization, continuously taking test results and data into account in formulating new tests and hypotheses.
  • Update and deliver weekly and monthly reports, scorecards/dashboards, and key performance reports.
  • Check, clean, manipulate, and merge data in preparation for reporting and analyses.
  • Aid in the design, improvement, and generation of reports and presentations for the Executive Team and senior leadership.
  • Conduct ad-hoc in-depth analysis of site performance and customer experience.

What you’ll bring:

  • Bachelor's or Master's degree in Computer Science, Statistics, or related technical field.
  • 3-5 years of experience, 2+ years of marketing data analytics experience[SS1]
  • Expertise in GA4
  • Experience in website conversion rate optimization
  • Experience in HTML, CSS, JavaScript and/or jQuery
  • Experience with web analytics and A/B testing
  • Strong analytical and problem solving skills, particularly with application of statistical and quantitative tools - advanced degree in a quantitative field
  • Familiarity with AB testing tools like Mutiny, VWO

Additional preferred qualifications:

  • Familiarity with Content Management Systems such as Contentful
  • Familiarity with BigQuery, DBT and Fivetran
  • Familiarity with data visualization tool such as PowerBI or Tableau

Are you ready to become an Absorber?

What we offer:

  • Fully remote-first work with flexible work arrangements
  • Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location
  • New Hire Equipment Allowance and monthly Flex Allowance to support your success
  • Endless opportunity for career growth and internal mobility
  • Employee driven DE&I programs
  • Games room, meditation & yoga space, state of the art workplace for Absorbers in our Calgary office

Who are we?

Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. Absorb is a cloud-based learning management system (LMS) engineered to inspire learning and fuel business productivity. Our online learning platform combines forward-thinking technology built to scale as our customer’s organizations grow. We empower learners to enrich their lives, workplaces and communities.

Our values are simple:

  • We achieve exceptional results by genuinely caring about each other and the work we do
  • We’re united, and we grow through our commitment to elevating continual learning!

Absorb is proud to be an equal opportunity employer, we celebrate diversity and are committed to creating a safe and inclusive environment for all our people. All employment decisions are based on business needs, job requirements and individual qualifications. In the event a current Absorb employee would like to apply for this role they will inform their supervisor prior to submitting their application. Successful candidates for this position will be subject to pre-employment background screening, including a criminal record check and must be able to show proof of legal eligibility to work in the country they have applied to without sponsorship.

Should you require any accommodation during the recruitment process, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, please contact us at