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SEO Content Specialist (Website)

Absorb LMS

Absorb LMS

Marketing & Communications
Posted on Wednesday, May 22, 2024

"The Marketing team is poised for unprecedented growth and opportunity. We're in a very unique position where we've experienced tremendous success but are far from exhausting the whitespace around us. There is a unique opportunity to join a rising organization and make a significant and immediate impact." - Mark Lynch, Director, Digital Marketing

As an SEO Content Specialist, you will play a crucial role in creating, writing, and optimizing content to improve our organic search rankings and drive traffic to our website. You are a seasoned collaborator and someone that’s comfortable working with stakeholders and external partners to ensure digital content and messaging are always on brand and on point. You balance high standards with quick execution and are excited about the power of learning.

Absorb Software: Remote Work Culture - Absorb LMS

What you’ll do:

  • Develop and execute SEO strategies to optimize website content, drive organic traffic and improve search engine rankings.
  • Deep dive into research for keyword potential and business impact.
  • Identify content to upgrade and update on a quarterly basis.
  • Write compelling, high-quality, and SEO-friendly website content including blog posts, articles, website copy, page descriptions and other digital assets.
  • Execute on brand consistency and SEO objectives of all digital assets across channels, including assets created by partner agencies and contractors.
  • Collaborate with the entire marketing team to ensure SEO best practices are integrated into all aspects of content creation and website development.
  • Stay up-to-date with the latest SEO trends including Generative AI, best practices and implement them in content strategies.
  • Continuously monitor and report on Absorb content and competitor strategies to identify opportunities for improvement.
  • Develop content structure, formats, best practice frameworks and guidelines to ensure streamlined, consistent, and high-quality content creation.
  • Identify opportunities for incorporating AI-driven content solutions to enhance our content production, distribution, and personalization efforts.

    What you'll bring:

      • A degree in Journalism, English, Communications, Marketing is required.
      • 5+ years’ experience in a corporate SEO content role.
      • A thorough understanding and experience in content writing for all platforms (digital, social, print, etc.)
      • Knowledge of on-page and off-page ranking factors.
      • Experience tracking, analyzing, and reporting on website and keyword performance to identify areas for improvement and make data-driven recommendations.
      • Experience with tools in marketing tools such as Semrush, Google Search Console, Google Analytics, ClickUp, Contentful, etc.
      • Creative problem solver with a positive attitude.
      • Ability to manage multiple priorities and tasks while meeting deadlines.
      • Experience writing in a corporate B2B environment.
      • Ability to proofread copy and review page layouts with a keen attention to detail.

      Technologies we use:

      • Wrike, Marketo, Google Analytics, Absorb LMS

      Who are we?

      Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. Absorb is a cloud-based learning management system (LMS) engineered to inspire learning and fuel business productivity. Our online learning platform combines forward-thinking technology built to scale as our customer’s organizations grow. We empower learners to enrich their lives, workplaces and communities.

      Our values are simple:

      • We achieve exceptional results by genuinely caring about each other and the work we do.
      • We’re united, and we grow through our commitment to elevating continual learning!

      Absorb is proud to be an equal opportunity employer, we celebrate diversity and are committed to creating a safe and inclusive environment for all our people. All employment decisions are based on business needs, job requirements and individual qualifications. In the event a current Absorb employee would like to apply for this role they will inform their supervisor prior to submitting their application. Successful candidates for this position will be subject to pre-employment background screening, including a criminal record check and must be able to show proof of legal eligibility to work in the country they have applied to without sponsorship.

      Should you require any accommodation during the recruitment process, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, please contact us at